Brand Tone

Knowledgeable & Authoritative, Proud & Confident, Enthusiast-Oriented & Appreciative, Direct & Informative, Not overly formal, but professional and trustworthy.

Brand Values

• •Quality Craftsmanship
• •Heritage & Experience
• •New Zealand Identity/Local Manufacturing
• •Performance
• •Customer Focus & Service
• •Reliability & Durability

Best Practices

• •Emphasize "NZ Made" and Heritage: Consistently weave in phrases like "Proudly NZ Made," "Crafted in New Zealand," or "Since 1968" where appropriate. This reinforces key brand differentiators and values.
• •Speak to the Enthusiast: Use language that resonates with car lovers (e.g., "rumble," "note," "flow," "bolt-on," "build"). Show understanding of their passion and technical interest without being overly jargony for a broader audience.
• •Focus on Tangible Benefits & Quality: Clearly articulate what customers gain – performance, sound, durability, better flow – and link this back to the quality of materials and manufacturing.
• •Maintain a Confident but Approachable Voice: Be authoritative in your knowledge of exhausts, but remain open and helpful in customer interactions. Avoid overly aggressive sales talk; let the product quality and brand reputation speak.
• •Showcase Customer Builds & Stories: Incorporate user-generated content and customer spotlights. This validates the brand, builds community, and provides authentic social proof, reinforcing the enthusiast-oriented aspect of the tone.

Social Perception

Respected Local Manufacturer, Provider of Quality Performance Parts, Trustworthy & Knowledgeable, Good Value, Authentic

Copy Examples

• •Headline (Website/Ad): Since 1968: NZ's Choice for Performance Exhaust. Quality Crafted, Locally Made.
• •Social Media Post (Instagram/Facebook): Hear that? That's the sound of pure NZ-made performance. @[CustomerTag]'s [Vehicle Model] is now breathing easy with a full Musket system. What are you running? #MusketMufflers #NZMade #PerformanceExhaust #[VehicleMake]
• •Product Description Snippet: Engineered in New Zealand for superior flow and a signature Musket note, our [Product Name] system is built from high-grade stainless steel for lasting performance and durability. Bolt on power you can feel and hear.
• •About Us Snippet: For over 50 years, Musket Mufflers has been dedicated to one thing: crafting New Zealand's finest exhaust systems. Our experience is built into every bend, every weld, every performance gain.
• •Facebook Ad Copy: Tired of that stock exhaust whisper? Unleash your ride's true voice with a Musket Muffler. NZ-made quality, proven performance. Shop our range today and feel the difference!