Brand Tone

Trustworthy and Reliable, Passionate and Fashion-Forward, Customer-centric and Approachable

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Style and Modernity

Best Practices

• •Acknowledge and Address the Negative: The "scam" accusations on TikTok need to be managed proactively. The brand should create content that reinforces its commitment to authenticity and customer satisfaction. This could include "behind the scenes" videos, more detailed "About Us" content, and actively responding to comments and concerns on all platforms, not just "Reclame Aqui."
• •Unify the Voice Across Platforms: The professional and trustworthy tone of the website should be adapted, not abandoned, for social media. While the tone can be more casual on Instagram and TikTok, the core values of authenticity and quality must remain at the forefront of all communication.
• •Leverage User-Generated Content: Encourage happy customers to share photos of their purchases using a specific hashtag. Reposting this content can provide powerful social proof and organically counteract negative perceptions.
• •Be Transparent in All Communications: Clearly state shipping times, return policies, and the process for verifying product authenticity. Transparency builds trust and can prevent many of the misunderstandings that lead to public complaints.
• •Develop a Crisis Communication Plan: The brand should have a plan in place for responding to negative comments and accusations. This should include a clear chain of command for approving responses and a set of pre-approved messages that can be adapted to different situations. This ensures a timely, consistent, and professional response that protects the brand's reputation.

Social Perception

The social perception of Musie Calçados is polarized. There is a strong positive perception reflected in 'ÓTIMO' ratings on Reclame Aqui and positive website testimonials, indicating trustworthiness, good customer service, and product authenticity. However, there's a concerning negative perception, particularly on TikTok, with 'scam' accusations, suggesting a disconnect or unresolved issues for some users.

Copy Examples

• •Seu estilo fala por você. A nova coleção da [Brand Name] acaba de chegar na Musie, trazendo os tênis que são tendência no mundo todo. Garanta o seu par 100% autêntico e sinta a qualidade a cada passo. #MusieCalçados #Lançamento #TênisMasculino
• •O design inconfundível da Armani Exchange, agora nos seus pés. Conforto absoluto e estilo que se destaca. Compre com a segurança e a garantia de autenticidade que só a Musie oferece. #ArmaniExchange #EstiloComConfiança
• •Comprar na Musie é ter a certeza de um produto 100% original e um atendimento sempre pronto para te ajudar. Confira nossa reputação no Reclame Aqui e compre com tranquilidade. #MusieÉConfiável #CompraSegura
• •Qual o seu mood de hoje? Urbano, casual ou esportivo? Seja qual for, temos o tênis perfeito te esperando. Deslize para cima e encontre o seu. #ModaMasculina #SneakerHead
• •Estilo e qualidade com um desconto que você não vai querer perder. Tênis Lacoste Carnaby com 28% OFF por tempo limitado. Estoque limitado, então corra para garantir o seu! #Promoção #Lacoste #MusieCalçados