Brand Tone

Passionate, Friendly, Personal, Creative, Authentic, Community-Oriented

Brand Values

• •Quality: Commitment to premium fragrance oils, high-quality ingredients, and long-lasting scents.
• •Customer Connection & Delight: Focus on creating a memorable experience for customers, from scent to unboxing.
• •Passion for Music & Scent: The core inspiration and driving force behind the brand.
• •Handcrafted Care & Artistry: Valuing the small-batch, handmade process and attention to detail.
• •Memory & Nostalgia: Aiming to evoke memories and create new ones through the powerful combination of scent and music.
• •Support & Community: Actively promoting and supporting other small businesses.
• •Safety: Promoting the safety of flameless wax melts.

Best Practices

• •Channel Dorie's Passion: Write as if you're sharing something you genuinely love and are excited about. Use enthusiastic and vibrant language. Let the founder's authentic voice shine.
• •Embrace the Music Theme: Continue to cleverly integrate music puns, song title references, and musical terminology in product names, descriptions, and social media posts. This is a key differentiator.
• •Speak Like a Friend: Use a warm, approachable, and slightly informal tone. Address the customer directly (e.g., "you," "your home"). Make them feel like part of the Music Melts community.
• •Highlight the "Handmade with Care" Aspect: Remind customers of the personal, small-batch, and high-quality nature of the products. This reinforces value and the artisan touch.
• •Focus on the Experiential Benefit (Memory & Emotion): Connect the scents and music themes to the feelings and memories they evoke. Ask questions that prompt customers to reflect on their own experiences with music and scent. This aligns with the brand's core mission.

Social Perception

Highly Positive, Loved for Personal Touches, Seen as Unique & Creative, Trusted Small Business, Creator is Recognized

Copy Examples

• •Headline: Hit Rewind on Your Senses. ✨Body: Remember that feeling? That song? That moment? Our hand-poured wax melts are like a mixtape for your home, blending unforgettable tunes with scents that tell a story. What memory will you melt today? #MusicMelts #ScentedMemories #HandmadeMagic
• •Headline: Your Walls Have Ears... And Soon, An Amazing Playlist of Scents! 🎶👃Body: Turn up the aroma! From "Bohemian Raspberry" to "Banana Jean," each Music Melt is a chart-topper, crafted with love and the finest fragrances by our very own scent DJ, Dorie. Get ready to press play on a home that smells as good as your favorite song sounds. #WaxMelts #HomeFragrance #MusicLovers
• •Headline: We're Not Just Making Wax Melts, We're Bottling Memories. (Okay, We're *Melting* Them.)Body: Dorie here! 👋 My mission? To fill your home with joy, one music-inspired scent at a time. Each melt is hand-poured with a dash of passion and a whole lotta love, hoping to spark that perfect memory for you. Thanks for supporting this dream! #SupportSmall #ArtisanMade #MusicAndScents
• •Headline: Gift the Unforgettable. (Warning: May Cause Spontaneous Singing.) 🎁Body: Looking for a gift that truly sings? Our music-themed wax melts are a symphony of scent, beautifully packaged and ready to delight. Personalize it for that extra special touch! Perfect for the music lover in your life (or a treat for your own amazing self!). #GiftIdeas #UniqueGifts #ScentedJoy
• •Headline: Backstage Pass to a Scent-sational Home! ✨Body: Get ready for the encore! Our highly scented, long-lasting wax melts are hand-poured in small batches, ensuring every bar is a hit. Join the Music Melts family and discover why our fans say we’re "the best wax melts on the planet!" What will be your new anthem? #CustomerLove #TopRated #HomeAmbiance