Brand Tone

Passionate, Supportive, and Expert. Also Aspirational and Empowering, Customer-centric and Trustworthy.

Brand Values

• •Accessibility: Making music and content creation affordable and available to everyone.
• •Community: Building a community of musicians and creators in the Middle East and being their partners.
• •Expertise: Leveraging their team of veteran musicians to offer genuine advice and support.
• •Customer Prioritization: Putting patrons' needs and preferences above brand loyalties.
• •Variety & Quality: Offering the largest and most diverse assortment of authentic musical instruments and accessories with original warranties.
• •Trust & Credibility: Being a reliable partner with a long-standing presence in the music community.
• •Innovation/Evolution: Constantly evolving their website and offerings to suit customer needs.

Best Practices

• •Speak Musician-to-Musician: Use language that resonates with artists. Refer to the journey, the passion, the challenges, and the triumphs of creating music. Avoid overly corporate jargon.
• •Emphasize Support and Partnership: Continuously reinforce that Music Majlis is more than a retailer – they are a supportive partner and a source of expert advice.
• •Highlight Passion and Expertise: Let the team's genuine love for music and their deep knowledge shine through in product descriptions, blog posts, and social interactions.
• •Be Aspirational yet Accessible: Inspire musicians to dream big while also making them feel that the tools and support they need are within reach.
• •Maintain Trust and Transparency: Clearly communicate value propositions like price matching, authentic products, and expert consultations to build and maintain customer trust.

Social Perception

Music Majlis appears to be perceived as a comprehensive and reliable source for musical instruments and audio equipment in the UAE. They are seen as experts in the field, run by musicians for musicians. Their commitment to a wide variety, competitive pricing, and customer support likely contributes to a positive perception. The name "Majlis" itself, while a common term, can evoke a sense of community and gathering, aligning with their stated mission.

Copy Examples

• •Headline: Your Music Journey Starts Here. We're More Than a Store, We're Your Backstage Crew. Body: At Music Majlis, we get it. We're musicians too. Find the widest range of gear, expert advice from fellow artists, and the support you need to hit all the right notes. Let's make some noise.
• •Social Media Post: Dreaming of that perfect riff? Or laying down a killer track? We've got the gear and the know-how to get you there. As musicians, we're passionate about helping you create. What are you working on today? #MusicMajlis #MiddleEastMusic #CreateYourSound
• •Product Description (Intro): This isn't just a [Product Name]; it's a key to unlocking your creative potential. Built for artists by artists, we ensure every piece of gear we stock meets the demands of your passion, backed by our expert support and the best prices in the UAE.
• •Email Subject: Don't Just Play Music. Live It. Expert Advice & Gear Inside. Body Snippet: Hey [Customer Name], at Music Majlis, we believe in the power of music to inspire and create. That's why our team of seasoned musicians is always here to guide you, whether you're a beginner or a pro. Explore our latest arrivals and let's talk gear...
• •About Us Snippet: We're not just selling instruments; we're building a vibrant music community in the Middle East. With 26 years of experience and a team of passionate musicians, Music Majlis is your trusted partner in every beat, every chord, every performance. Our vision? To make your musical aspirations a reality.