Brand Tone

Engaging, Interactive, Educational, Informative, Nostalgic, Evocative, Approachable, Playful, Authentic

Brand Values

• •Historical Preservation & Education
• •Interactivity & Engagement
• •Authenticity & Objectivity
• •Accessibility
• •Connection & Reflection

Best Practices

• •Maintain an engaging and interactive tone to reflect the museum's 'hands-on' philosophy.
• •Incorporate educational and informative content to provide historical context about life in the GDR.
• •Use nostalgic and evocative language to appeal to memories and curiosity about the past era.
• •Employ an approachable and occasionally playful tone, using direct language, questions, and relatable content.
• •Emphasize the authenticity of the products by highlighting real objects and stories from the GDR period.

Social Perception

Popular Tourist Destination, 'History You Can Touch', Source of 'Ostalgie' (and Debate), Educational Resource, The Online Shop as an Extension

Copy Examples

• •"History you can touch! Explore the everyday life in the GDR with our interactive exhibits and authentic artifacts."
• •"Take a piece of history home! Browse our online shop for unique GDR products, from iconic designs to nostalgic souvenirs."
• •"Did you know? The 'Moccadolly' coffeemaker was a staple in East German kitchens. Discover its story and more in our collection!"
• •"Virtual Tour: Step back in time and explore our exhibitions from the comfort of your home. Experience the DDR Museum online!"
• •"Object of the Week: The P 605 lamp – a symbol of East German design. Learn about its history and craftsmanship."