Brand Tone

Enchanting & Magical, Authentic & Curated, Passionate & Fan-Focused, Welcoming & Experiential

Brand Values

• •Immersion in Magic
• •Authenticity and Quality
• •Celebration of Story
• •Fan Community
• •Discovery and Wonder
• •Heritage & Location

Best Practices

• •Consistently use words and phrases associated with magic, wonder, and fantasy (e.g., 'magical,' 'enchanting,' 'spellbinding,' 'wizarding,' 'curated,' 'treasure').
• •Regularly mention 'officially licensed merchandise,' 'exclusive designs,' and the 'curated collection' to reinforce quality and trustworthiness.
• •Use language that resonates with Harry Potter fans, referencing elements from the books/films, and fostering a sense of shared passion (e.g., 'Potterheads,' 'witches and wizards,' house pride).
• •Weave narratives around products and the brand itself, connecting them to the lore of Harry Potter and the unique heritage of Museum Context in Edinburgh.
• •Ensure all visual content (photography, videography, store displays) aligns with the magical, slightly historic, and high-quality aesthetic of the brand, creating an immersive feel.

Social Perception

Museum Context is widely perceived as a premier destination for Harry Potter fans. It's seen as more than just a shop; it's an experience, offering a chance to step into a magical world. Customers highly value the authenticity of the licensed merchandise and the vast selection available. The physical stores, particularly the Victoria Street location, are considered iconic.

Copy Examples

• •Wands at the ready! ✨ A new magical arrival has just apparated at Museum Context! Discover the exquisite [Product Name], an officially licensed treasure perfect for any discerning witch or wizard. Limited stock available – visit us on Victoria Street or shop online before it vanishes! #MuseumContext #HarryPotterMagic #Edinburgh #NewCollection #OfficiallyLicensed
• •Step Into Enchantment. Explore Museum Context, Edinburgh's legendary haven for officially licensed Harry Potter merchandise and uniquely curated gifts. Your magical journey begins here. [Shop Now Button]
• •Experience the wonder of Diagon Alley on Edinburgh's historic Victoria Street! 🛍️ Museum Context is packed over three floors with magical finds, from wands and robes to rare collectibles. What magical item are you searching for? Let us know in the comments! #MuseumContextEdinburgh #HarryPotterShop #DiagonAlley #ScottishMagic #Potterhead
• •Unlock a World of Wonder: New Arrivals at Museum Context!
• •Crafted with meticulous attention to detail, this officially licensed [Replica Name] brings a piece of the Wizarding World directly to your collection. A truly authentic artifact for the dedicated Harry Potter aficionado, curated by Museum Context.