Brand Tone

Aspirational, trendy, and empowering, striking a friendly and youthful tone with a chic and fashionable edge. It's polished and curated like a "stylish best friend" on Instagram, and more casual and relatable like the "cool girl next door" on TikTok, always aiming to inspire confidence.

Brand Values

• •Trend-Focused
• •Affordability
• •Confidence and Empowerment
• •Style Accessibility
• •Aspiration

Best Practices

• •Develop a Brand Voice Chart: Create a clear internal guide that outlines the brand's voice. For MUSE ME, this could include descriptors like "Confident, Trendy, Aspirational" and what to avoid, such as "Exclusive, Overly Formal, Generic."
• •Center the "Muse": Write copy that inspires the customer, positioning them as the "muse." Use empowering language that focuses on how the clothing will make them feel, such as "unleash your inner confidence" or "your new power outfit."
• •Adapt the Tone for Each Platform: While maintaining core values, tailor the delivery for different channels. Keep Instagram captions polished and aspirational, make TikTok content more casual and trend-focused, and use a friendly yet direct tone in emails to drive sales.
• •Strategic Use of Emojis: Incorporate emojis to add personality and visual interest, which aligns with the brand's youthful tone. Stick to a consistent set of on-brand emojis (e.g., ✨, 💅, 🔥,💖) to maintain a cohesive feel.
• •Engage with the Community in Brand Voice: When responding to comments and direct messages, maintain the same friendly, confident, and helpful tone. This consistency across all touchpoints reinforces the brand's identity and builds a stronger community relationship.

Social Perception

Loyal customers view MUSE ME as a primary source for trendy, 'Instagrammable' outfits at budget-friendly prices. However, the broader public and skeptical consumers often categorize it with other fast-fashion retailers, raising concerns about product quality consistency, shipping, and customer service.

Copy Examples

• •Your main character moment has arrived. ✨ The new 'Midnight Aura' maxi dress is here to turn every street into your personal runway. Tap to shop the look that will have everyone talking.
• •POV: You found the perfect outfit for your weekend plans. This MUSE ME set is an entire mood. 💅 #OOTD #weekendvibes #fashiontiktok #fitcheck
• •Your wardrobe refresh is waiting. 😉 Up to 50% off starts now.
• •Effortless style, solved. The 'Sunday Brunch' matching set is your new go-to for chic comfort. Featuring a relaxed-fit knit top and matching wide-leg pants, this duo is perfect for a casual day out or lounging in style. Versatile, comfortable, and effortlessly cool.
• •Stop scrolling, start styling. ✨ Discover the latest trends and must-have looks at MUSE ME. On-trend, affordable fashion delivered right to your door. Shop New Arrivals today!