Brand Tone

Sophisticated, innovative, and customer-centric, with a focus on Swiss design and modern vision well-being.

Brand Values

• •Individuality
• •Quality
• •Style
• •Swiss-inspired design
• •Vision well-being
• •Craftsmanship
• •Customer experience
• •Innovation

Best Practices

• •Clearly communicate core values (individuality, quality, style, Swiss design, vision well-being) across all communication channels.
• •Regularly audit all public-facing copy to maintain brand consistency.
• •Adapt copywriting to reflect new product lines, such as anti-blue light glasses, while maintaining core values.
• •Emphasize the brand's commitment to craftsmanship and unparalleled customer experience in all communications.
• •Differentiate Raya Eyewear from other brands using the name 'Raya' by highlighting unique features and brand story.

Social Perception

A brand that offers stylish, high-quality eyewear with a focus on individual expression and vision well-being, rooted in Swiss design principles.

Copy Examples

• •"Transform your entire look with Raya Eyewear. Express your individuality through our innovative designs."
• •"Craftsmanship, style, and an unparalleled customer experience: that's the Raya Eyewear commitment."
• •"Founded by Swiss marketers with a passion for innovative eyewear and modern vision well-being."
• •"Discover our new Anti-Blue Light Glasses: protecting your vision in style."
• •"Experience the fusion of Swiss precision and contemporary design with Raya Eyewear."