Brand Tone

empowering, trendy, accessible, positive, and community-focused, with a playful and direct approach on social media

Brand Values

• •Empowerment
• •Self-Expression
• •Inclusivity and Diversity
• •Community
• •Trend-Focused

Best Practices

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media posts, should reinforce the core message of empowerment and confidence. Use strong, positive, and affirming language.
• •Use "You-Centric" Language: Frame content around the customer ("your style," "celebrate you"). This makes the brand feel personal and directly invested in the customer's self-expression.
• •Embrace Visual Storytelling: Complement the copy with high-quality, authentic visuals that reflect the brand's values of diversity and trendiness. Encourage and feature user-generated content to build community and trust.
• •Stay on Top of Trends (In Language and Fashion): Just as the clothing is trendy, the copy should feel current. Use relevant hashtags, participate in trending audio on TikTok, and engage with your audience in a way that feels modern and connected.
• •Maintain a Consistent Voice Across Platforms: While the tone may be slightly more playful on TikTok than on the official website, the core values of empowerment, style, and community must remain the consistent thread in all communications.

Social Perception

Growing social media presence, positive public image fostered through user-generated content, community building, and influencer collaborations, with no widespread negative reviews.

Copy Examples

• •Be your own muse. Our new collection just dropped, designed to make you feel as confident and unstoppable as you are. Tap to shop looks that speak your language.
• •Confidence looks good on you. Discover trend-setting styles that celebrate you.
• •Your new favorite outfit is waiting...
• •From brunch to night out, we got you! Which look is your vibe? #MusedBoutique #StyleInspo #OOTD
• •Fashion that
• •brand_tone
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