Brand Tone

empowering, sophisticated, and bold

Brand Values

• •Self-Expression & Individuality
• •Empowerment & Confidence
• •Creativity & Innovation
• •Quality & Craftsmanship

Best Practices

• •Create a Brand Voice Chart: Develop an internal document that outlines the brand's tone. For Murzban, this would include columns for "Tone" (e.g., Empowering), "Characteristics" (e.g., Confident, declarative, inspiring), "Words to Use" (e.g., Statement, redefine, bold, embody, power), and "Words to Avoid" (e.g., Cute, trendy, sale, cheap).
• •Use "You-Centric" Language: Frame all copy around the customer. Instead of "We made this dress with...", use "You will feel powerful in...". This directly aligns with the value of empowerment and makes the customer the hero of the brand story.
• •Tell Stories, Not Just Sell Products: For each collection or key piece, develop a narrative. What inspired it? What kind of person is it for? This adds a layer of sophistication and connects with the value of creativity and self-expression, moving beyond simple product features.
• •Maintain Visual and Textual Harmony: Ensure the bold, sophisticated, and empowering tone of the copy is consistently matched by the visuals. Use strong, confident poses, high-contrast lighting, and minimalist backdrops that allow the garment and the wearer to be the sole focus.
• •Engage with an Empowering Voice: In all customer interactions—from Instagram comments to customer service emails—use the established brand tone. If a customer shares a photo, respond with comments like, "You look absolutely powerful!" instead of a generic "Thanks for sharing!". This reinforces the brand's values in every touchpoint.

Social Perception

Based on available data, the social perception of Murzban is nascent but positive. Customers have a positive reception, focusing on product quality and fit. The public perceives the brand as a premium, modern, and aspirational fashion house that champions individuality, with its identity largely shaped by its own curated channels due to limited broader commentary.

Copy Examples

• •Why follow trends when you can define your own? This is more than a dress. It's a statement. Crafted for the woman who leads, inspires, and lives unapologetically. #Murzban #FashionAsPower #OwnYourStyle
• •Don't Just Wear It. Embody It. Discover made-to-order fashion that celebrates your unique strength and style.
• •Built Bold: The Vanguard Collection is Here. We believe confidence is the best thing you can wear. Our new collection is crafted to empower it. Discover innovative silhouettes and audacious designs made not just to fit your body, but to express your soul. Be the first to wear the statement.
• •The 'Aura' Gown isn't designed to be worn; it's destined to be remembered. With its hand-embroidered detailing and a silhouette that commands attention, this piece is an ode to the fierce, the fearless, and the feminine. Each stitch is a celebration of your individuality. Made to order, just for you.
• •At Murzban, we're redefining fashion from the inside out. We collaborate with India's most visionary designers to create more than just garments—we create armor for the modern trailblazer. Our mission is to empower self-expression and build a community where style knows no boundaries. #Murzban #InnovationInFashion #Empowerment