Brand Tone

Elegant, Innovative, and Professional

Brand Values

• •Design Excellence and Innovation
• •Quality and Durability
• •Polish Craftsmanship
• •Customer Empowerment and Personalization
• •Sustainability

Best Practices

• •Lead with "Design" and "Innovation": Always position the brand at the forefront of interior design. Use words like *innovative, modern, award-winning, system, modular,* and *transformative* to reinforce this leadership.
• •Emphasize Polish Quality: Consistently mention the "Made in Poland" aspect and the brand's heritage within Grupa Cezar. This builds trust and serves as a key differentiator, signifying quality craftsmanship.
• •Balance Elegance with Functionality: While the tone should be sophisticated, always highlight the practical benefits: ease of installation, durability, water resistance, and personalization. This appeals to both design professionals and DIY homeowners.
• •Maintain a Cohesive Visual and Verbal Identity: Ensure the clean, modern, and elegant aesthetic of the product photography is mirrored in the copy. Use clear, concise, and polished language. Avoid slang, overly casual phrasing, or excessive emojis.
• •Tell a Story of Transformation: Focus on the outcome. Instead of just describing a panel, describe the atmosphere it creates. Use evocative language that speaks to creating a unique, personal, and stylish sanctuary. Frame the products as solutions for self-expression.

Social Perception

MURSO is perceived as a premium, design-forward brand for modern interior decoration. The public sees it as an innovator in the wall panel market, particularly in Poland. The association with the Łódź Design Festival award solidifies its reputation among design professionals and enthusiasts. Customers and retailers alike seem to trust the brand for its quality and aesthetic value. The overall perception is that MURSO offers sophisticated solutions for those looking to create stylish, contemporary, and unique interiors.

Copy Examples

• •The Art of the Wall. Your space is a canvas. Our PURE-SENSE panels are the brushstrokes. Sculpt light and shadow to create an interior that 's not just seen, but felt. Discover innovation, made in Poland. #MursoDesign #WallDecor #InteriorInnovation #3DPanel
• •Redefine Your Home with Award-Winning Design. Tired of flat, uninspired walls? The modular CLICKFORM ® system, winner of the MUST HAVE 2025 award, lets you design, arrange, and rearrange your decor effortlessly. High quality, easy to install, and endlessly creative. Bring your vision to life with MURSO.
• •Enduring Elegance. Uncompromising Quality. At MURSO, we merge innovative design with the finest materials. Our durable, water-resistant wall panels are crafted to last, bringing sophisticated texture and modern style to any room. Explore the collections.
• •Bland wall to grand wall in 3... 2... 1... That 's the MURSO effect. Our lightweight panels make stunning transformations simple. No pros needed. Tap the link to get your own! #DIYDecor #WallPanels #HomeUpgrade #MursoWalls
• •Introducing MURSO: Innovative Wall Systems for Your Next Project. Dear [Designer Name], We invite you to explore the possibilities of MURSO 's architectural wall systems. From our versatile CLICKFORM ® platform to our stone-inspired gypsum panels, our products offer unparalleled design freedom and guaranteed quality for residential and commercial spaces. Let 's create something extraordinary together.