Brand Tone

Enthusiastic & Passionate, Knowledgeable & Authoritative, Community-Focused & Supportive, Premium & Aspirational, Direct & Transparent

Brand Values

• •Quality & Performance
• •Innovation
• •Community
• •Customer Support & Service
• •Passion for Riding
• •Legacy & Continuity

Best Practices

• •Develop a Clear Brand Voice Guide: Document the defined tone (enthusiastic, knowledgeable, supportive, premium, direct) and share it across all teams creating content. Include examples of "do's and don'ts."
• •Prioritize Community Engagement: Actively listen and respond to comments and messages on social media and forums in the established brand voice. Foster a sense of belonging and value user feedback.
• •Emphasize Storytelling: Share the "why" behind Murry Ave, the passion for the products, and stories from the riding community. This builds emotional connection beyond just product features.
• •Maintain Visual Consistency: Ensure that visuals (photography, videography, graphics) align with the premium, energetic, and aspirational tone of the copy.
• •Train and Empower Employees: Ensure that anyone interacting with customers (sales, support, social media managers) understands and can consistently apply the Murry Ave brand voice and values in their communications.

Social Perception

Legacy Brand with a Loyal Following, Premium/High-Quality, Resilient/Comeback Story, Dependent on Execution

Copy Examples

• •Headline (Website Banner): Murry Ave: Ride the Future. Experience Unmatched Performance and Freedom. Body: At Murry Ave, we're not just building electric rides; we're engineering experiences. Discover the power, embrace the journey.
• •Social Media Post (Product Launch): Introducing the Murry Ave 'Urban Glide' – where cutting-edge tech meets street-smart design. Ready to redefine your commute? #MurryAve #ElectricRevolution #UrbanMobility #RideInStyle
• •Email Subject (Community Focused): You're More Than a Rider, You're Part of the Murry Ave Family. Body: This month at Murry Ave, we're celebrating our amazing community! Share your best ride moments with #MurryAveAdventures for a chance to be featured. Plus, get exclusive tips from our tech team.
• •Product Description Snippet (Emphasizing Quality): Crafted with precision, built for the long haul. Every Murry Ave vehicle undergoes rigorous testing to ensure you get the exhilarating performance and steadfast reliability you deserve. Invest in your journey.
• •About Us Snippet (Highlighting Values): Murry Ave was born from a passion for innovation and a commitment to a cleaner, more exciting way to move. We believe in quality without compromise and a community that rides together. Join us.