Brand Tone

Sensual & Provocative, Luxurious & Sophisticated, Empowering & Confident, Mysterious & Alluring, Timeless with a Modern Edge

Brand Values

• •Femininity & Sensuality
• •Craftsmanship & Quality
• •Empowerment & Confidence
• •Timeless Design
• •Boldness & Individuality
• •The Art of Dressing and Undressing

Best Practices

• •Embrace Evocative Language: Use words that appeal to the senses and create a feeling of intimacy, luxury, and allure (e.g., "whisper," "unveil," "caress," "sculpt," "intrigue," "timeless").
• •Highlight Craftsmanship & Exclusivity: Regularly mention the atelier, made-to-measure options, and the quality of materials to reinforce the luxury aspect.
• •Focus on Empowerment Through Sensuality: Frame sensuality not as vulnerability, but as a source of strength and confidence. Copy should make the wearer feel powerful and in control.
• •Maintain an Aura of Sophisticated Mystery: While being sensual, avoid overtly crude or explicit language. The tone should be alluring and suggestive, leaving something to the imagination, like a "murmur."
• •Tell a Story of Transformation: Connect with the idea that wearing Murmur is a transformative experience—a way to step into a more confident, sensual version of oneself, blurring the lines between innerwear and outerwear.

Social Perception

High-Fashion & Luxury, Innovative & Unique, Sensual and Daring, Celebrity Endorsed, Potential Quality Concerns, Romanian Pride

Copy Examples

• •Headline: Murmur: Where Sensuality Meets Couture. Body: Discover designs that whisper tales of confidence and allure. Each Murmur piece is an invitation to embrace your power, crafted to celebrate the art of being a woman.
• •Instagram Caption (with an image of a signature corset): Unveil your silhouette. Our Signature Corset, meticulously crafted in our Bucharest atelier, redefines modern elegance. More than lingerie, it’s an armor of grace. #Murmur #SensualEmpowerment #CraftedLuxury
• •Product Description Snippet (for a dress with lingerie-inspired details): Inspired by the intimate ritual of dressing, the Haze Dress features delicate [specific detail, e.g., satin-covered buttons] and a silhouette that both conceals and reveals. It’s not just a dress; it's an experience in empowered femininity.
• •Email Subject Line: A Whisper of New Arrivals | The Murmur Collection Email Body Preview: Indulge in the exquisite. Timeless pieces designed for the woman who owns her allure and cherishes the artistry of fine apparel. Explore the new collection.
• •Brand Tagline/Slogan: Murmur: Dare to Listen to Your Desires.