Brand Tone

Sophisticated, minimalist, and aspirational, communicating with calm elegance. The language is direct and design-focused, professional yet approachable, inspiring customers by showcasing an idealized version of home life.

Brand Values

• •Design Excellence
• •Quality and Craftsmanship
• •Functionality
• •Creating Sanctuaries
• •Aspiration

Best Practices

• •Lead with Elegance, Not Exuberance: Keep the language polished and refined. Use words like "discover," "elevate," "inspire," and "transform" instead of "hurry," "amazing," or "don't miss out." The tone should be calm and confident.
• •Focus on "The Why," Not Just "The What": Instead of only describing a chair's dimensions, describe the feeling it creates—a quiet reading nook, a sophisticated dining experience. Connect the product to the aspirational lifestyle.
• •Maintain Visual and Textual Harmony: Ensure the clean, minimalist, high-quality aesthetic of your photos is mirrored in your copy. Use ample white space, simple fonts, and concise, well-structured sentences.
• •Emphasize "Diseño Mexicano": Consistently include this phrase or concept. It is a key differentiator that adds value, authenticity, and a sense of place to the brand, appealing to national pride and international interest in Mexican design.
• •Be Professional and Personable in Interactions: When responding to customer comments and questions, maintain the sophisticated brand tone. Be helpful and direct, but avoid overly casual language, emojis, or slang. Address customers politely and ensure every interaction reinforces the brand's commitment to quality.

Social Perception

Neutral-to-positive among its immediate audience. Customers perceive Murila as a source for high-end, design-oriented furniture, with interactions often transactional. The brand has low visibility among the general public, confined to a niche market, with no widespread negative feedback.

Copy Examples

• •The Art of Rest. Discover the Gala Armchair. Where contemporary Mexican design meets unparalleled comfort. Your new favorite corner awaits. #Murila #DiseñoMexicano #Interiorismo #MueblesDeDiseño
• •Redefine Your Space. Your home is your sanctuary. At Murila, we create pieces that blend functionality and art, transforming any room into a testament to modern design. Explore our new collection of dining tables and chairs.
• •The Design You Desire. The Quality You Deserve. For a limited time, elevate your home with our signature pieces. Shop the Murila seasonal sale and invest in timeless style.
• •The Center of Your Home. The Ukami Dining Table is more than just furniture; it’s a gathering place. Crafted from solid wood with clean, minimalist lines, it’s designed for memorable meals and lasting conversations. A masterpiece of functional art for everyday living.
• •Inside Murila: Spaces That Inspire. Welcome to a world where every detail matters. At Murila, we believe your home should be a reflection of your best self. See how our latest accessories collection can bring a touch of sophisticated calm to your environment.