Brand Tone

sophisticated, aspirational, and effortlessly chic

Brand Values

• •Timeless Design
• •Quality Craftsmanship
• •Accessible Luxury
• •Functionality and Protection
• •Ethical Partnership

Best Practices

• •Lead with Lifestyle, Support with Specs: Always frame the product within a desirable lifestyle or feeling (e.g., European holiday, effortless chic). Use the technical details (polarized, handcrafted) as reasons to believe, not as the primary message.
• •Use Evocative, Minimal Language: Keep captions and headlines short and impactful. Use words that evoke a sense of elegance, travel, and quality, such as curated, essential, timeless, crafted, and refined.
• •Maintain Geographic Association: Continue to name products and frame campaigns around sophisticated travel destinations (e.g., Lisbon, Vienna, Cannes). This reinforces the brand's worldly, aspirational identity.
• •Emphasize Handcrafted and Timeless: These are the brand's core value propositions. They should be consistently present in the About Us section, product descriptions, and occasional social media posts to differentiate Murielle from mass-market competitors.
• •Keep the Tone Consistent Across Channels: While the format may change (e.g., a polished photo on Instagram vs. a short video on TikTok), the underlying tone of sophisticated elegance should remain the same. Avoid overly casual slang or jarring humor that could dilute the premium brand perception.

Social Perception

The public perception of Murielle appears to be that of an emerging, stylish, and high-quality independent brand. Being featured in major fashion publications and stocked in well-regarded independent retail platforms positions it as a credible and desirable name in the accessible luxury market. The branding, which leans on European travel aesthetics, is likely perceived as worldly and sophisticated by its target audience of style-conscious consumers. The lack of significant negative feedback online suggests that early customer experiences with product quality and service are meeting expectations.

Copy Examples

• •Lost in the light of La Dolce Vita. Our Rome frames, for moments that feel like a film.
• •Timeless by Design. Handcrafted for a life well-lived.
• •Effortless Parisian chic, captured in a frame. The Paris sunglasses feature a classic cat-eye silhouette, handcrafted from premium black acetate. With polarized lenses for perfect clarity, they’re your essential for seeing the city of light—or any city—in style.
• •New In: The styles inspired by our travels.
• •The details that matter. // Handcrafted Acetate. // Polarized Lenses. // Timeless Shapes. // Murielle.