Brand Tone

Nurturing, Artisanal, and Serene

Brand Values

• •Natural Ingredients
• •Cruelty-Free Practices
• •Customer-Centric Service
• •Handcrafted Quality
• •Accessible Self-Care

Best Practices

• •Use Sensory and Evocative Language: Focus on how the products smell, feel, and make the user feel. Use words like "creamy," "invigorating," "calming," "sun-drenched," and "earthy" to transport the customer.
• •Emphasize the 'Handmade' and 'Natural' Story: Always weave the brand's core values into the copy. Remind customers that products are artisanal, cruelty-free, and made with care. This builds trust and justifies a premium positioning.
• •Maintain a Calm and Reassuring Voice: The copy should feel like a trusted friend giving advice on relaxation. Avoid aggressive sales tactics, urgent language ("Hurry!"), or overly technical jargon. The tone should always be serene and supportive.
• •Connect Products to Rituals, Not Just Routines: Frame your products as part of a meaningful self-care ritual. It’s not just a "nightly routine," it’s a "calming evening ritual." This elevates the product's perceived value beyond its functional use.
• •Tell the "Crusoe" Story Subtly: Use the theme of escape, nature, and finding peace in simplicity. The copy should evoke feelings of creating a personal sanctuary or an island of calm in a busy world, without being overly literal about the Robinson Crusoe story.

Social Perception

Currently limited to direct website interactions due to lack of external online presence. The brand projects a trustworthy, high-quality artisanal image, but this perception is not yet validated by a wider public. The absence of a social footprint is a significant finding and opportunity for growth.

Copy Examples

• •Escape to your own private island. Our Bali Mango Body Butter is a rich, hydrating blend that melts into your skin, leaving behind the scent of sun-ripened fruit and tropical air. Handcrafted, cruelty-free, and waiting for you. Find your sanctuary.
• •The world can wait. Unwind with our Stress Relief Collection, a calming blend of eucalyptus and lavender essential oils. Transform your bath into a tranquil retreat. Breathe in, breathe out.
• •Awaken your senses with the clean, bright scent of our Bamboo + Bergamot artisanal soap. Each bar is handmade with natural ingredients to gently cleanse and invigorate your skin, turning your daily shower into a refreshing ritual. Start your day with clarity.
• •Handmade for You: A First Look at Our Newest Home Fragrances
• •Inspired by the idea that our homes should be our havens, Muriel Crusoe Lifestyle was born. We believe in the power of natural ingredients and the simple joy of a beautiful fragrance. Each product is a small, handcrafted invitation to slow down and nurture your well-being.