Brand Tone

passionate, intriguing, and nostalgic

Brand Values

• •Creativity and Storytelling
• •Quality and Craftsmanship
• •Customer Entertainment and Engagement
• •Authenticity
• •Accessibility

Best Practices

• •Embrace the Vintage Vernacular: Use language and phrasing that reflects the 1920s-1950s setting of the games. Words like "sleuth," "gumshoe," "whodunnit," and "bygone era" can enhance the nostalgic feel.
• •Lead with Intrigue: Start social media posts and ad copy with a question or a mysterious statement to immediately draw the audience into the story.
• •Showcase the Details: In your copy, highlight the craftsmanship and the specific, tangible elements of the games (e.g., "creased newspaper clippings," "handwritten letters," "authentic-looking passports"). This reinforces the value of quality and authenticity.
• •Share the Passion: Continue to share the "why" behind the brand. Posts about the founders' love for history, mystery, and game design will resonate with an audience that appreciates artisanal products.
• •Let Customers Tell the Story: Feature customer reviews and user-generated content prominently in your marketing. This not only provides social proof but also aligns with the brand's value of customer engagement and entertainment. Their words will naturally reflect the excitement and enjoyment that is central to the brand's identity.

Social Perception

Murder by Post is perceived very positively by its customers and the wider puzzle-gaming community. They are seen as a high-quality, trustworthy brand that delivers on its promises. Customers appreciate the unique and immersive experience they provide, often highlighting the beautiful presentation and engaging gameplay. The brand is also seen as being run by passionate individuals, which adds to its appeal. The perception is that of a niche, artisanal company that offers a premium and well-thought-out product.

Copy Examples

• •The Postman Rings Twice. This Time, with a Mystery. Unbox a story of suspense from a bygone era. Our latest vintage murder mystery, 'The Shadow of the Speakeasy,' is waiting to be solved. Do you have what it takes to uncover the truth?
• •Your Next Night In, A Trip Back in Time. Forget streaming. Rediscover the thrill of the unfolding story with Murder by Post. All the clues, all the intrigue, delivered right to your door. Perfect for a solo challenge or a night with your partner in crime.
• •A Killer Gift Idea. Looking for a present that's truly to die for? Give the gift of mystery. Our beautifully crafted vintage games are the perfect surprise for the amateur detective in your life.
• •The Roaring Twenties. The Silent Victim. The Unsolved Case. Step into the shoes of a 1920s detective. With authentic clues and a gripping storyline, our games are more than just a puzzle; they're an experience. Start your investigation with our bestseller, 'Murder at Pettifog Hall.'
• •The Evidence is In: You're Going to Love This. 'The story, clues, hints, items, puzzles, are all brilliant.' - Faye. Join Faye and hundreds of other satisfied sleuths. Choose your mystery today and see what all the fuss is about.