Brand Tone

empowering, authentic, and community-focused

Brand Values

• •Creativity and Authenticity
• •Inclusivity and Acceptance
• •Community and Connection
• •Empowerment

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission of empowering artists and fostering community. Instead of just describing a t-shirt, tell the story of the artist or the inspiration behind the design.
• •Use Inclusive and Empowering Language: Consistently use terms like "community," "authentic," "empower," and "inclusive." Ensure that product descriptions and social media posts are welcoming to all, for example by highlighting gender-neutral options.
• •Maintain a Personal and Approachable Voice: Continue using "we" and "you" to speak directly to the audience. The "note from our founders" is a powerful tool; periodic updates or messages in this style can reinforce the personal connection.
• •Showcase the Artists: Center the artists in the narrative. Every piece of merchandise is a collaboration, so feature the artists prominently in posts, on the website, and in email campaigns. This reinforces the "For artists, by artists" value.
• •Highlight Quality and Thoughtfulness: Emphasize that the products are not just "print-on-T-shirts" but are high-quality, "mindful designs." Use descriptive words that convey the care and intention behind each item, such as "premium cotton," "thoughtful design," and "mindful planner."

Social Perception

Murch Better is perceived as a supportive partner for artists, focusing on quality and meaningful design rather than just sales. They are seen as more than a merchandise company, embodying a "for artists, by artists" ethos and solving a genuine problem for independent artists. The brand is viewed positively by customers and artists alike, with products praised for functionality and aesthetic appeal.

Copy Examples

• •Your art deserves to be worn. Your message deserves to be seen. We’ve partnered with the incredible [Artist Name] to bring their vision to life. This isn't just merch, it's a piece of their story, made for you, their community. Shop the collection now. #MurchBetter #ForArtistsByArtists
• •Wear Your Vibe. From gender-neutral tees to mindful planners, our latest collection is designed to celebrate authenticity. Created with passion, made for connection. Discover yours.
• •Love [Artist Name]? Get closer to the music you love. The official [Artist Name] merchandise, designed with heart and made to last, is here. Every purchase directly supports the artist and their craft. Tap to explore!
• •The Capricio Journal: More than just pages. This is a space for your thoughts, your dreams, and your creativity to flow. Inspired by the authenticity of Band Capricio, it’s a daily reminder to live your story. #PlanBetter #CreateBetter
• •At Murch Better, we believe in the power of connection. We started this journey to help independent artists share their passion with you in a real, tangible way. Thank you for being part of our community and for supporting creative voices. Here's to making things #MurchBetter, together.