Brand Tone

Artistic & Expressive, Passionate, Sophisticated & Stylish, Appreciative & Engaging, Quality-Conscious

Brand Values

• •Art & Creativity
• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Passion
• •Exclusivity & Uniqueness

Best Practices

• •Embrace Artistic Language: Use evocative and descriptive words that relate to art, design, color, texture, and emotion (e.g., "vibrant hues," "intricate patterns," "bold expression," "crafted with passion").
• •Focus on Self-Expression: Frame products as tools for individuality and personal storytelling. Ask questions that prompt customers to think about their style and how they want to present themselves.
• •Highlight the "Why": Share the inspiration behind designs, the stories of collaborating artists, and the passion that fuels the brand. This adds depth and connects with customers on an emotional level.
• •Maintain a Sophisticated yet Accessible Voice: The tone should feel premium and stylish, but also inviting and understandable. Avoid overly academic art jargon unless clearly defined and relevant to a specific design.
• •Be Visually Consistent in Text: Just as the visual branding is cohesive, ensure that the copy across all platforms (website, social media, emails) uses similar terminology, phrasing styles, and calls to action, reinforcing the artistic and expressive brand identity.

Social Perception

A provider of unique and artistic phone cases that stand out from generic options, a brand that values aesthetics and design, appealing to individuals with an appreciation for art and style, modern and fashionable, aligning with current trends in personal accessories, a platform that supports and showcases artists, which can add to its appeal for a niche audience, a source for premium-feeling products, given the emphasis on design and quality. The perception of customer service appears positive based on social media interactions, being responsive and helpful.

Copy Examples

• •Headline: Carry Your Canvas. Body: Don't just protect your phone, express your soul. MURBEL transforms your device into a statement piece with art-inspired designs. Discover the collection and find the art that speaks to you. CTA: Shop Unique Cases
• •Headline: Art. Style. Delivered. Body: Why settle for ordinary? The Murbel brings you phone cases born from passion, crafted with precision, and designed for a life less ordinary. Elevate your everyday. CTA: Explore Designs
• •Headline: More Than a Case. It's a Conversation Starter. Body: Each MURBEL case is a masterpiece in your pocket, reflecting unique artistry and impeccable taste. Ready to turn heads and express your inner artist? CTA: Find Your Statement
• •Headline: Unleash Your Inner Curator. Body: Your phone is an extension of you. Adorn it with exclusive designs from talented artists. With MURBEL, you’re not just choosing a case; you’re choosing a piece of art. CTA: Discover Artist Collections
• •Headline: Limited Edition Artistry. Lasting Impression. Body: For those who seek the unique. Our limited edition MURBEL cases offer exclusive designs for your device, ensuring your style remains as individual as you are. Art is fleeting, own a piece. CTA: Shop Limited Editions