Brand Tone

Elegant & Artistic, Authoritative & Knowledgeable, Passionate, Trustworthy

Brand Values

• •Authenticity
• •Craftsmanship & Artistry
• •Heritage & Tradition
• •Quality
• •Customer Connection & Education
• •Global Reach

Best Practices

• •Emphasize Authenticity and Heritage: Always highlight the "Original Murano Glass" aspect, the connection to Murano island, the Vetro Artistico® Murano trademark, and the traditional techniques. Use phrases like "Handcrafted in Murano," "Generations of Artistry," "Direct from Venetian Furnaces."
• •Use Evocative and Artistic Language: Describe products with rich, sensory language that conveys their beauty, uniqueness, and the skill involved in their creation. Words like "luminous," "exquisite," "masterpiece," "breathtaking," "vibrant," and "timeless" align with the brand.
• •Maintain a Professional and Respectful Voice: Even when being passionate, ensure the language remains sophisticated and respectful of the art form and the customer. Avoid overly casual slang or overly aggressive sales tactics.
• •Educate and Inform: Incorporate educational elements into product descriptions, blog content, and social media. Share insights into techniques, artist stories, or the history of specific designs. This reinforces authority and passion.
• •Be Consistent Across All Channels: Ensure the elegant, authoritative, and passionate tone is maintained on the website, in email communications, social media captions, and any advertising materials for a cohesive brand experience.

Social Perception

As a source of authentic Murano glass; Appreciation for artistry; Mixed customer experiences; Price Point; Authority

Copy Examples

• •Muranonet: Where Venetian Tradition Meets Timeless Elegance. Discover authentic, handcrafted Murano glass, direct from the master artisans to your home.
• •Witness the soul of Murano in our 'Laguna Dreams' Vase. Each swirl of vibrant color is a testament to centuries of glassmaking artistry, handblown by masters who channel the island's ancient secrets. More than a vessel, it's a conversation piece, an heirloom, a fragment of Venetian magic. Certified Authentic Murano Glass.
• •Meet Maestro Rossi, a third-generation Murano glassblower whose hands bring molten dreams to life. At Muranonet, we're honored to partner with artisans like him, preserving a priceless heritage and sharing their passion with the world. Explore his latest collection – link in bio. #Muranonet #ArtisanCrafted #MuranoHeritage #GlassArt
• •Since 1950, our family has been captivated by the fire and artistry of Murano. Muranonet was born from this passion in 1997, a vision to connect the world with the unparalleled beauty of authentic Venetian glass. We don't just sell objects; we share stories, traditions, and the enduring legacy of Murano's master craftsmen.
• •New Arrivals: Experience the Radiance of Authentic Murano Artistry