Tono de Marca

personal, vibrant, and approachable

Valores de Marca

• •Creativity and Originality
• •Accessibility
• •Community and Connection
• •Quality

Mejores Prácticas

• •Write from the Artist's Perspective: Use "I," "my," and "me" frequently in social media and blog posts. This reinforces the personal connection between the artist and her audience, making the brand feel more authentic and less like a faceless corporation. The story of how she started is powerful and should be woven into the brand narrative.
• •Use Energetic and Vivid Language: The copy should mirror the art. Use descriptive, dynamic words like "vibrant," "bold," "energetic," "splash," and "burst" to describe the products and the creative process. This ensures the tone matches the visual identity.
• •Balance Artistry with Accessibility: When writing product descriptions, explain the artistic value (e.g., "original work," "color melt technique") but also highlight the practical benefits and accessibility (e.g., "durable vinyl," "printed on archival paper," "perfect for gifting").
• •Tell the Story Behind the Art: For each collection or significant piece, share a short story. Was the "Graffiti Heart" inspired by a specific city? Did the "Animal Note Card Collection" start with a doodle of a pet? These narratives create an emotional connection and add value beyond the physical product.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a formal product listing, an Instagram story, or an email, the approachable, vibrant, and down-to-earth tone should be consistent. This builds brand trust and makes Murals by Whitney instantly recognizable, no matter where a customer interacts with it.

Percepción Social

Overwhelmingly positive, centered on Whitney Hayden as a talented, inspiring, and self-taught muralist gaining significant social media fame. Perceived as professional, collaborative, and down-to-earth.

Ejemplos de Copy

• •From a 40-foot wall to a 4-inch sticker! ✨ I’ve taken some of my favorite big, bold mural designs and shrunk them into these vibrant, durable vinyl stickers. Now you can carry a splash of color with you wherever you go. Stick them on your laptop, water bottle, or anywhere that needs a little artistic energy. Check out the new collection on the site! #MuralsByWhitney #ArtOnTheGo #StickerArt
• •This isn't just a painting; it's a statement. Born from a burst of creative energy, the 'Graffiti Heart' series layers bold colors and raw textures to capture the wild, beautiful chaos of love and life. Using a mixed-media approach on a gallery-wrapped canvas, this original piece is a one-of-a-kind focal point that brings an edgy, vibrant pulse to any room. It arrives ready to hang and transform your space.
• •🎨 Psst... A Studio Secret & A New Print Drop Inside!
• •Live Life in Full Color. Original Art & Vibrant Goods by Whitney Hayden.
• •Tired of bare walls and boring accessories? Murals by Whitney turns vibrant, large-scale art into beautiful pieces for your life and home. From stunning original canvases to high-quality art prints and unique gifts, discover how easy it is to own art you love. Shop the collections and find your new favorite piece today!