Brand Tone

Elegant, Artistic, Personal, and Calm

Brand Values

• •Craftsmanship & Quality
• •Minimalism & Timeless Design
• •Inspiration from Art & Nature
• •Personal Touch & Authenticity
• •Sustainability

Best Practices

• •Prioritize "Show, Don't Tell": Instead of saying the jewelry is "high-quality," describe the materials and the handmade process. Let the craftsmanship and design speak for themselves through detailed descriptions and high-quality visuals.
• •Maintain a Calm and Refined Vocabulary: Use words like "thoughtful," "inspired," "sculpted," "minimal," and "elegant." Avoid slang, excessive exclamation points, or urgent, hard-sell language like "Buy Now!" or "Limited Time Only!"
• •Weave the Founder's Story In: Continue to mention Mikuri and the Barcelona studio to reinforce the personal, authentic, and artisanal nature of the brand. This creates a human connection that larger brands cannot easily replicate.
• •Create a Visual and Textual Echo: Ensure the clean, minimalist, and artistic aesthetic of the photography is mirrored in the copy. Use ample white space in website descriptions and short, poetic captions on Instagram to reflect the simplicity of the designs.
• •Engage with the Same Tone: When responding to comments and messages, maintain the brand's calm, courteous, and personal tone. Address customers by name and answer questions thoughtfully, reinforcing the positive customer service experience noted in reviews.

Social Perception

Highly Positive, Niche, and Respected

Copy Examples

• •Simplicity is its own statement. Our new Dune Necklace, handcrafted from sterling silver, captures the quiet elegance of windswept landscapes. Designed to be a timeless part of your story. Discover the collection via the link in our bio. #HandmadeJewelry #MinimalistStyle #MurakamiByMikuri
• •Inspired by the clean lines of modern architecture, the Arc Earrings are a study in understated beauty. Each pair is carefully shaped by hand in our Barcelona studio from high-quality, gold-filled material for a lasting golden hue. Lightweight and elegant, they offer a subtle, artistic touch for everyday wear or special occasions.
• •New from the studio: Pieces inspired by light and shadow.
• •MURAKAMI was born from a desire to create quiet, beautiful objects to accompany you through life. Each piece of jewelry is handmade by our founder, Mikuri, in her Barcelona studio. We believe in the power of minimalism, the value of craftsmanship, and creating timeless designs that feel personal to you.
• •From our hands to yours. The art of slow creation. Timeless elegance. #ArtisanJewelry