Tono de Marca

sincere, empathetic, and encouraging, inviting, creating a safe space; on social media, more playful and relatable while still promoting meaningful connection.

Valores de Marca

• •Authentic Connection
• •Vulnerability
• •Personal Growth
• •Inclusivity

Mejores Prácticas

• •Lead with Empathy: Always frame your copy around the user's desire for connection and understanding. Use words that evoke warmth, trust, and sincerity.
• •Be the Guide, Not the Hero: Position MuntuCare as the tool that facilitates connection, but the users are the ones who are building the strong relationships. Empower them in your language.
• •Balance Playfulness with Purpose: On platforms like TikTok, it's great to be trendy and humorous, but always tie it back to the core mission of fostering meaningful conversations. The fun is a gateway to the deeper value of the product.
• •Use "You" and "Your": Speak directly to the audience to make the message feel personal and relevant to their own relationships and experiences.
• •Incorporate User Stories: Share testimonials and reviews in your copy. This not only provides social proof but also reinforces the brand's values through the authentic voices of your customers.

Percepción Social

Perceived very positively as a quality and effective tool for building and repairing relationships, helping people open up and get to know each other. The brand has successfully built a community around its products, reinforced by an informative and entertaining social media presence.

Ejemplos de Copy

• •Ready to go beyond 'How was your day?' Our Couples game is designed to spark the conversations you've been craving. Rediscover each other, one question at a time. #MuntuCare #CoupleGoals #MeaningfulConnections
• •From 😬 to 😍. MuntuCare: your secret weapon for the perfect date. Don't let awkward silences ruin the vibe. We've got the questions that lead to real answers. #FirstDate #DatingTips #MuntuCare
• •Tired of Small Talk? Build deeper, more authentic friendships. The MuntuCare Original game is your guide to conversations that matter.
• •What if your next team meeting was... fun? Unlock a new level of teamwork and understanding. MuntuCare Enterprise is designed to break the ice and build a more connected and human-centric workplace. See how we can help your team thrive.
• •I created MuntuCare because I believe that the quality of our lives is determined by the quality of our relationships. But sometimes, we just need a little help to start the right conversations. Whether it's with your partner, your family, or your friends, MuntuCare is here to help you connect on a deeper level. Are you ready to talk?