Brand Tone

Responsible & Reassuring, Informative & Direct, Community-Oriented, Quality-Conscious, Slightly Formal but Approachable

Brand Values

• •Protection & Safety
• •Quality & Reliability
• •Comfort
• •Community & Solidarity
• •Responsibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., responsible, informative, reassuring), including approved vocabulary, phrases to avoid, and the overall feeling your copy should evoke.
• •Prioritize Clarity and Information: Especially for health-related products, ensure copy is easy to understand, accurate, and provides essential information directly. Avoid jargon where possible or explain it clearly.
• •Emphasize Core Values: Consistently weave your brand values (e.g., safety, quality, community) into your messaging across all platforms, from product descriptions to social media posts.
• •Maintain a Consistent Level of Formality: Decide on the appropriate level of formality (e.g., professional but approachable) and stick to it to build a recognizable and trustworthy voice.
• •Review and Adapt: Regularly review your copy to ensure it aligns with your brand tone and values. Be prepared to adapt your messaging based on customer feedback and evolving circumstances, while keeping the core tone consistent. (For MUnity, this would have been crucial as public health guidance changed).

Social Perception

Trustworthy and quality-focused supplier of essential protective gear, associated with Swiss quality and reliability.

Copy Examples

• •Headline: Your Health. Our Priority. Swiss Designed MUnity Masks. Body: Breathe easier knowing you're protected. MUnity masks combine high-quality filtration with exceptional comfort, so you can face the day with confidence. Join the MUnity community in prioritizing safety and well-being for all.
• •Headline: Protection That Feels Good. Body: Don't choose between safety and comfort. Our MUnity fabric masks are crafted for a soft feel and a secure fit, making everyday protection effortless. Quality you can trust, comfort you'll appreciate.
• •Headline: MUnity: More Than a Mask, It's a Commitment. Body: We believe in the power of community and the importance of shared responsibility. Our range of protective masks and hygiene essentials are here to support your commitment to a healthier tomorrow.
• •Headline: Stay Prepared. Stay Protected. With MUnity. Body: From FFP2 masks offering advanced filtration to everyday essentials like hand sanitizer, MUnity provides reliable solutions for your health and peace of mind. Explore our range of high-quality protective gear.
• •Headline: Quality You Can Rely On. Protection You Deserve. Body: MUnity's Swiss-designed masks are engineered for effectiveness and built for durability. Invest in your well-being with products that meet high standards of quality and care.