Brand Tone

Practical and Problem-Solving, Direct and Informative, Reassuring (Subtly), Neutral/Generic

Brand Values

• •Comfort
• •Practicality
• •Hygiene/Protection (Indirectly)
• •Accessibility

Best Practices

• •Focus on the "Why": Always circle back to why the product is beneficial. Instead of just stating "silicone bracket," explain "Our soft silicone bracket prevents mask collapse, so you can speak and breathe without restriction."
• •Use Clear, Simple Language: Avoid jargon or overly technical terms. The copy should be easily understood by anyone looking for a practical solution. The current site does this reasonably well.
• •Emphasize Benefits Over Features: While features are important (e.g., "made of food-grade silicone"), the benefit is what sells ("safe, comfortable, and gentle on your skin").
• •Maintain a Helpful, Solution-Oriented Voice: Frame your copy as offering a direct solution to a common annoyance or problem. Use phrases like "Solve the problem of..." or "The easy way to..."
• •Ensure Consistency Across All Touchpoints: If the brand were to expand to social media or email marketing, the same practical, direct, and subtly reassuring tone used on the website should be maintained. This includes product descriptions, FAQs, and any customer service interactions.

Social Perception

Neutral to non-existent for a broad audience. For those who may have purchased, their perception would be based on product efficacy, price and value and shopping experience.

Copy Examples

• •Headline: Foggy Glasses with Your Mask? Breathe Clearly Again. Body: Tired of your glasses steaming up every time you wear a mask? Our Anti-Fog Mask Bracket creates the space you need for clear vision and comfortable breathing. Easy to use, easier to see. Shop now for a fog-free day!
• •Headline: Make Your Mask Work for You, Not Against You. Body: Don't let mask discomfort ruin your day. Our silicone mask brackets provide a soft, breathable layer between you and your mask, protecting your makeup and making every breath easier. Experience the difference.
• •Headline: Kids Hate Masks? We Can Help With That! Body: Getting little ones to keep their masks on can be a challenge. Our colorful Kids Mask Brackets are designed for smaller faces, making masks more comfortable and less stuffy. Happy kids, worry-free parents.
• •Headline: The Simple Solution for All-Day Mask Comfort. Body: Whether you're at work, shopping, or traveling, our mask brackets ensure a more comfortable and hygienic mask-wearing experience. Lightweight, washable, and reusable. Upgrade your mask routine today.
• •Headline: Protect Your Lipstick & Your Peace of Mind. Body: Keep your makeup pristine and enjoy easier conversations with our innovative mask brackets. Designed for a better fit and improved airflow, it’s the small accessory that makes a big difference.