Tono de Marca

aspirational, educational, and friendly

Valores de Marca

• •Quality
• •Health & Wellness
• •Authenticity & Tradition
• •Community

Mejores Prácticas

• •Prioritize Education: Always aim to teach something new or reinforce a known benefit. Whether it's a quick tip on whisking or a deep dive into antioxidants, educational content builds authority and trust.
• •Blend Lifestyle with Product: Don't just sell matcha; sell the experience. Use aspirational language and visuals that connect the product to feelings of wellness, focus, and mindful living.
• •Use Accessible Language: While the brand respects tradition, the copy should be easy for a newcomer to understand. Avoid overly technical jargon without explaining it first. Keep the tone friendly and encouraging.
• •Encourage Interaction and User Content: Actively ask questions, run polls, and create a branded hashtag (#MiMundoMatcha). Featuring customer content validates their experience and builds a stronger community, reinforcing the brand's friendly and inclusive value.
• •Maintain Visual and Verbal Consistency: Ensure the clean, natural, and premium aesthetic of the website and Instagram is reflected in all communications. The copywriting should always align with this visual identity—calm, clean, and focused on quality.

Percepción Social

Mundo Matcha is perceived by the public and its customers as a premium, trustworthy, and expert source for matcha in Mexico. It is seen as more than just a retailer; it is viewed as a lifestyle brand that educates its consumers. The positive feedback on product quality and customer experience reinforces its reputation as a reliable and high-end supplier. The brand successfully appeals to health-conscious consumers and those looking for an authentic matcha experience.

Ejemplos de Copy

• •The art of tranquility in every sip. Our Ceremonial Grade Matcha isn't just a drink; it's a daily ritual for clarity and calm. Experience the authentic taste of Japan and transform your morning. ✨ #MundoMatcha #MatchaCeremonial #Ritual
• •Tired of the afternoon slump and coffee jitters? Switch to matcha for sustained energy and mental focus, without the crash. Our Premium Matcha provides a clean boost powered by antioxidants. Feel the difference. Shop now and elevate your day.
• •(Poll Sticker) How do you take your matcha? 🍵 Hot or 🧊 Iced? Vote now and show us your creations using #MiMundoMatcha for a chance to be featured on our feed this week!
• •Not All Matcha is Created Equal: A Guide to Our Grades. Ever wonder what the difference is between Ceremonial and Culinary matcha? It all comes down to the harvest and the flavor profile. Our latest blog post breaks down everything you need to know to choose the perfect matcha for your lattes, baking, or traditional tea ceremonies. Become a matcha expert today!
• •Your journey into the world of matcha starts here. Get everything you need to prepare the perfect cup with our complete Starter Kit. For a limited time, enjoy 15% off. Begin your wellness ritual today.