Brand Tone

Feminine, Empowering, Accessible, Friendly, Positive

Brand Values

• •Quality
• •Affordability
• •Customer Experience & Humanized Service
• •Accessibility
• •Feminine Elegance and Style
• •Empowerment

Best Practices

• •Know Your Audience Deeply: Continue to understand the aspirations, language, and preferences of Brazilian women who value style, quality, and affordability. Use language that resonates with them (e.g., warm, positive, and slightly informal Portuguese, incorporating relevant cultural nuances if appropriate).
• •Develop a Tone of Voice Guide: Document key characteristics of the brand's voice (e.g., Feminine, Empowering, Accessible, Friendly, Positive). Include a list of "words we use" (e.g., brilho/shine, elegância/elegance, poder/power, linda/beautiful, querida/dear) and "words we avoid" (e.g., overly technical jargon, overly formal language, negative framing).
• •Be Consistent Across All Channels: Ensure the tone used on the website, Instagram, Facebook, email, and even WhatsApp interactions is harmonious. A customer should feel they are interacting with the same brand personality everywhere.
• •Embrace Visual Storytelling Congruently: The images and videos used should always complement the written copy's tone. If the copy is empowering and elegant, the visuals should reflect that.
• •Listen and Adapt: Pay attention to customer feedback, comments on social media, and reviews. How do customers talk about the brand? What language do they use? This can provide insights to refine and ensure the brand tone remains relatable and engaging. If they appreciate the "humanized service," lean into that friendliness and helpfulness in your copy.

Social Perception

Positive Customer Service, Good Product Quality and Fast Delivery, Trustworthy, Brazilian-Focused

Copy Examples

• •✨ Shine with confidence! ✨ Our new collection has arrived, full of accessories designed to highlight your unique beauty. Because every woman deserves to feel powerful and radiant every day. 😉 See more on our site! #MundoFemininoAcessorios #NewCollection #Elegance #Empowerment
• •Elevate your look without breaking the bank! 😍 At Mundo Feminino Acessórios, you'll find incredible, high-quality pieces at prices that fit your budget. Discover that special touch that was missing from your style. We ship all over Brazil! ✈️ Shop now: [Link]
• •Your perfect accessory is here! And we're here to help you find it. 🥰 Doubts? Call us on WhatsApp! We offer humanized service to make your experience amazing. [WhatsApp Link]
• •Hello, [Customer Name]! Just for you, who already shines with our accessories: a special sneak peek of our upcoming arrivals + a 10% discount coupon: AMIGAESPECIAL. Because at Mundo Feminino Acessórios, we love to see you even more beautiful! 😉
• •Feel the delicacy, embrace the elegance. 💖 Our 'Sublime Glow' necklace is the perfect touch of sophistication for your everyday or that special occasion. Made with love, thinking of the amazing woman you are. Get yours and feel the magic!