Brand Tone

Approachable and Friendly, Informative and Helpful, Value-Oriented and Price-Conscious, Enthusiastic and Passionate, Professional

Brand Values

• •Authenticity/Originality
• •Competitive Pricing/Value for Money
• •Customer Proximity and Service
• •Trust and Reliability
• •Experience
• •Variety/Accessibility

Best Practices

• •Stay Approachable and Authentic: Use clear, direct language. Avoid overly technical jargon unless explaining a specific perfume note or type. Let the passion for fragrance shine through.
• •Emphasize Value and Originality Consistently: Whether it's a social media post or website copy, reinforce the message of offering genuine perfumes at competitive prices. This is a key differentiator.
• •Be Informative and Solution-Oriented: Provide helpful content. If showcasing an "inspired by" fragrance, clearly state what it's similar to. Offer tips on choosing scents or information about perfume care. Help customers find what they're looking for.
• •Foster Community and Engagement: Encourage interaction on social media. Ask questions, respond to comments, and share user-generated content (with permission). This builds on the "close to the customer" value.
• •Maintain Professionalism Alongside Friendliness: While the tone is often casual and enthusiastic, ensure all communications are grammatically correct, clear, and reflect the expertise the brand claims to have. This builds trust.

Social Perception

Positive for Price and Variety, Generally Good Customer Service, Trusted Source for Perfumes in Chile, Engaged Online Community (especially TikTok and Instagram), Concerns about Fixation for Some Products, Awareness of "Inspired By" Perfumes

Copy Examples

• •✨ Smell like a million bucks without breaking the bank! ✨ Introducing our latest inspired fragrance, reminiscent of [Famous Brand's Perfume Name]. Get that luxurious scent you love at a price you'll adore. DM us to learn more or visit MundoAromas.cl! #InspiredPerfume #AffordableLuxury #MundoAromas #ScentOfTheDay #ChilePerfumes
• •(Video: Quick shots of different perfume bottles, happy customer) Your new signature scent is waiting! 😉 From fresh daily vibes to intense evening aromas, find YOUR perfect match at Mundo Aromas. Original perfumes, incredible prices! Link in bio! 🚀 #PerfumeTikTok #MundoAromasChile #FragranceLover #OriginalPerfumes #MustHave
• •Mundo Aromas: Your World of Authentic Fragrances. Discover original perfumes, Arabic colognes, and inspired scents at unbeatable prices. Years of experience, trusted by thousands. Shop now and find your essence!
• •Stop overpaying for your favorite scents! 💸 At Mundo Aromas, we bring you original perfumes with discounts up to 70% OFF retail prices. Visit our stores in Providencia or shop online 24/7 at mundoaromas.cl. Quality and savings, guaranteed! #PerfumeSale #DiscountPerfume #MundoAromas #SantiagoPerfumes #ValueShopping
• •🤫 Psst... Exclusive Deals Inside! Your Next Favorite Perfume is Here | Mundo Aromas (Email Body Snippet): Hello [Customer Name], At Mundo Aromas, we believe everyone deserves to feel amazing. That's why we're passionate about bringing you a wide world of authentic fragrances at prices that make sense. Explore our new arrivals and rediscover a classic favorite...