Brand Tone

convenient, colorful, and product-focused

Brand Values

• •Variety and Choice
• •Convenience
• •Accessibility

Best Practices

• •Use Flavor-Forward Language: Lead with taste and texture. Use descriptive words like "crunchy," "savory," "zesty," "chewy," and "fiery" to make the products sound irresistible.
• •Highlight Convenience: Frame the products as easy solutions for common situations like work breaks, school lunches, or road trips. Use phrases like "on-the-go," "pantry staples," and "snack time, simplified."
• •Keep it Simple and Direct: The brand's strength is its straightforwardness. Avoid overly complex or story-heavy copy. Get straight to the point about what the product is and why it's good.
• •Create a Visually Vibrant Feed: Let the colorful packaging and products do the talking. Ensure all photography is bright, clean, and appealing, which reinforces the simple, high-quality feel of the brand.
• •Incorporate a Clear Call to Action (CTA): Every post and ad should guide the customer on what to do next. Use direct CTAs like "Shop Now," "Discover the Range," "Stock Up," and "Order Yours Today."

Social Perception

Largely neutral and undefined; perceived as a straightforward online retailer for specific snack foods, functional rather than lifestyle-oriented or community-driven.

Copy Examples

• •Snack attack? We've got you covered. From sweet & chewy Dried Mango to fiery Sichuan Pepper Rice Crisps, your perfect munchie is just a click away. Tap to shop the collection! #MunchieWise #NZSnacks #SnackTime
• •Your pantry is calling! Stock up on delicious, ready-to-eat snacks. Crispy seaweed, savory noodles, and crunchy crackers delivered right to your door. Free NZ shipping on orders over $60. Shop Munchie-Wise now!
• •Your Go-To Snacks. Sorted. From savory to sweet, discover your new favorite treat.
• •A deliciously savory crunch in every bite. Our Crispy Seaweed is layered with roasted almond slices for a satisfying texture and nutty flavor you won't be able to resist. The perfect healthy-ish snack for your desk drawer or lunchbox. Grab a pack (or three!)
• •🔥 Spice Up Your Snack Game | New Arrivals Inside! Hi [Name], tired of the same old snacks? We've just added Hot & Spicy Millet Crackers and Spicy Crayfish Instant Ramen to our lineup. Get ready to turn up the heat! Explore what's new at Munchie-Wise.