Tono de Marca

friendly, supportive, and personal

Valores de Marca

• •Support for Small, Local Businesses
• •Environmental Responsibility
• •Simplicity and Usefulness
• •Community and Connection

Mejores Prácticas

• •Always Use a Personal and Empathetic Voice: Address the audience directly using "you" and "your." Acknowledge the challenges and joys of motherhood in your copy.
• •Highlight the 'Why': Consistently reference your core values. Mention that products are sourced from local NZ businesses and your commitment to eco-friendly practices in product descriptions and social posts.
• •Tell Stories: Share the stories behind your products or the local businesses you partner with. Feature customer testimonials and user-generated content to build community and trust.
• •Keep it Simple and Clear: Avoid overly technical jargon. The goal is to be helpful and supportive, so the language should be easy to understand for a busy, and possibly overwhelmed, new parent.
• •Engage Authentically: When responding to comments and messages on social media, maintain the friendly, personal tone of the founder. Use names, offer genuine help, and express gratitude for their support.

Percepción Social

Customers and the public perceive Mums & Bubs NZ as a trustworthy and heartfelt brand. Reviews frequently mention the excellent customer service, the high quality of the products, and the beautiful presentation of the gift boxes. The personal touch, such as handwritten cards included in orders, is often highlighted and highly valued by customers. This positive perception is built on the brand's success in making the gifting process simple and meaningful for those wanting to support new mothers. The brand is seen as a provider of not just products, but of care and thoughtful support during a significant life stage.

Ejemplos de Copy

• •Sip, soothe, and embrace the quiet moments. Our new Postpartum Recovery Tea is a gentle hug in a mug, specially blended to support you after birth. Made with love and all-natural ingredients from local NZ suppliers. You've got this, mama.
• •Looking for the perfect way to say 'We're so happy for you'? Our 'Welcome Little One' gift box is thoughtfully curated with essentials for both mum and bub. Take the guesswork out of gifting and give something truly special and useful.
• •A gentle reminder: taking care of yourself is taking care of your baby. Even five minutes of calm can make a world of difference. What's one small thing you've done for yourself today? #MumsAndBubsNZ #PostpartumCare #NZMums
• •She's about to start her biggest adventure. Make sure she feels loved and supported every step of the way. Our curated gift boxes are packed with eco-friendly goodies from small NZ businesses that she'll actually use. Shop now and make her day.
• •Mums & Bubs NZ was born from a desire to make the journey into motherhood a little easier and a lot more special. We are a small, New Zealand-owned business passionate about supporting other local enterprises and providing beautiful, practical gifts that nurture both mother and baby.