Brand Tone

supportive, empowering, and friendly

Brand Values

• •Support & Comfort
• •Health & Activity
• •Quality & Functionality
• •Style & Empowerment
• •By Moms, For Moms

Best Practices

• •Embrace Empathy: Always write from a place of understanding the pregnant woman's journey—her joys, challenges, and needs. Use language that shows you 'get it.'
• •Focus on Empowerment and Support: Frame product benefits not just as features, but as ways to empower her to stay active, feel confident, and be comfortable. Highlight the supportive community aspect.
• •Keep it Friendly and Approachable: Use a warm, conversational, and encouraging tone. Avoid overly technical jargon unless explaining a specific benefit clearly (like the Mumband®). Think 'best friend' advice.
• •Highlight Quality and Practicality: Consistently mention the high-quality materials, thoughtful design features (e.g., moisture-wicking, stretch, pockets), and the versatility of the clothing for an active lifestyle.
• •Be Authentic and Relatable: Share real stories or user-generated content (with permission) where appropriate. Reinforce the 'by moms, for moms' aspect to build trust and relatability. Ensure claims are backed by genuine product benefits.

Social Perception

Customers who purchased and liked the products generally praised their comfort, the effectiveness of the Mumband support, and the quality of the materials. They appreciated that the clothing allowed them to remain active and comfortable. Many felt the products were well-designed for a pregnant body.

Copy Examples

• •Instagram Post (Image: Mom doing prenatal yoga in Mumberry leggings): Breathe in strength, breathe out discomfort. Our Mumband® leggings are here to support your every move, from your first trimester flow to chasing your little one. Designed by moms, for moms, because we get it. Stay active, feel amazing. ✨ #MumberryMamas #MaternityActivewear #PregnancySupport #FitPregnancy
• •Facebook Ad (Carousel showing different activewear pieces): Don't let pregnancy slow your stride! Mumberry activewear combines chic style with incredible Mumband® support, so you can keep moving comfortably and confidently. High-quality, breathable fabrics designed to grow with you. Your active pregnancy journey starts here. Shop now and feel the Mumberry difference! #Mumberry #PregnancyFitness #ComfortAndStyle #MaternityWear
• •Product Page Description (for a new tank top): Meet your new go-to: The 'Empower Tank.' Crafted from our signature luxe fabric, it’s more than just a top – it’s a promise of all-day comfort and gentle support for your growing bump. Whether you're hitting the gym or embracing a cozy day in, feel stylishly supported through every stage of motherhood. Because you deserve to feel strong and beautiful. #BumpToBeyond #MumberryStyle #ActiveMom
• •Email Newsletter Snippet (Subject: Designed to Move With You): Hey Mama, life doesn’t pause for pregnancy, and neither should your comfort! At Mumberry, we pour our hearts (and our own mom-experiences!) into creating activewear that truly supports you. Our innovative Mumband® technology is a game-changer for back and belly relief, so you can focus on what matters: your health and happiness. Discover your perfect fit today. #MomsSupportingMoms #MumberryLove
• •Website Homepage Banner Text: Supporting Your Journey, Every Step, Every Trimester. Mumberry: Performance maternity activewear designed to empower your active pregnancy with unparalleled comfort and style. Feel the difference of the Mumband®. #Mumberry #ActivePregnancy #MaternityComfort