Brand Tone

Value-Oriented and Reassuring, Customer-Focused and Supportive, Assertive on Authenticity, Aspiring to be Exceptional, Enthusiastic (in product descriptions)

Brand Values

• •Economy/Affordability
• •Quality
• •Trust and Security
• •Customer Satisfaction
• •Accessibility and Support

Best Practices

• •Prioritize Value and Clarity: Always lead with how the customer benefits, emphasizing the combination of quality and savings. Use clear, straightforward language that is easy for a Brazilian Portuguese-speaking audience to understand.
• •Maintain a Reassuring and Trustworthy Voice: Consistently mention security features, satisfaction guarantees, and accessible customer support to build and maintain trust, especially given the general caution some may have with online discount stores.
• •Be Customer-Centric and Friendly: Address the customer directly (using "você"). Frame communications in a helpful, approachable, and supportive manner. Even when being assertive about authenticity, ensure the underlying tone is one of protecting the customer.
• •Use Benefit-Driven Language in Product Descriptions: Go beyond just listing features; explain how these features translate into tangible benefits for the customer, as seen in their current product descriptions.
• •Develop a "Brand Lexicon": Identify key phrases and words that align with the brand (e.g., "economia," "qualidade," "confiança," "certeza," "excepcional," "inteligente") and use them consistently across all communications, from the website to any social media or email marketing.

Social Perception

Limited Direct Public Perception Data, General Caution with "myshopify.com" stores, Potential for Positive Perception if Promises Kept

Copy Examples

• •Desconto Certeiro: Your Smartest Shop! Quality you trust, prices you'll love, and service that cares. Discover amazing deals today!
• •Tired of overpaying? Get the [Product Name] at Desconto Certeiro! Premium quality without the premium price. Make your [kitchen task] easier and more affordable. Shop secure, save big!
• •Your Wallet Will Thank You! 🎉 Quality Finds, Unbeatable Discounts Inside at Desconto Certeiro!
• •Why hunt for bargains when Desconto Certeiro brings them to you? We believe in real quality and honest savings. What are you looking for today? Let us help! #DescontoCerteiro #SmartShopping #QualityForLess
• •Desconto Certeiro: We're passionate about bringing you quality products at prices that make sense. Shop with confidence – your satisfaction is our priority! Your certain stop for great deals.