Brand Tone

Passionate, Fan-Centric, and Aspirational

Brand Values

• •Authentic Passion
• •Commitment to Quality
• •Community and Belonging
• •Style and Self-Expression
• •Exclusivity

Best Practices

• •Always Lead with Passion: Start from a fan's perspective. Use "we" to create a sense of shared community. Reference specific moments, characters, or themes from the anime to show genuine knowledge and connect emotionally.
• •Highlight Quality and Exclusivity: Consistently use words like "premium," "high-quality," "exclusive," and "unique design." This reinforces the brand's core value proposition against potentially cheaper, lower-quality alternatives.
• •Tell the Founder's Story (In Snippets): You don't need to repeat the full story everywhere, but infuse its spirit. Use phrases like "Born from a love of anime," "For the fans, by a fan," or "Finally, the anime gear we deserve in Israel."
• •Balance Fan-Speak with Aspirational Language: While using terms fans understand (e.g., "Cursed Energy," "Hokage"), always pair it with style-focused language ("level up your wardrobe," "shop in style," "fashion-forward designs"). This elevates the product from mere merchandise to a style choice.
• •Focus on Community and Identity: Frame the act of buying as joining a community. Use inclusive language like "all of us," "our community," and "join the nakama." This transforms a transaction into a meaningful act of belonging.

Social Perception

The social perception is largely shaped by the brand's own messaging, presenting an image of a serious and dedicated retailer. Initial followers likely view the brand positively due to shared interests. The key challenge is to translate this curated image into positive customer experiences and reviews as the brand grows.

Copy Examples

• •Unleash your Cursed Energy. Our new Jujutsu Kaisen collection just dropped, inspired by the sorcerers who walk the edge of darkness. We created these designs for the fans who, like us, can't get enough of the action. Wear your passion. #JujutsuKaisen #AnimeIsrael #MultiverseLevel #GetYourStyle
• •From a lonely kid to a legendary Hokage, Naruto's journey inspired millions. We poured that same spirit into every stitch of our Naruto collection. Find high-quality, exclusive designs you won't find anywhere else in Israel. Shop now and carry the Will of Fire with you.
• •More Than a Shirt. It's Your Story. Find quality gear from your favorite universe and wear it with pride. Welcome to the Level.
• •It all started with a love for anime and a search for quality gear to show it off. That’s why Multiverse Level was born. We’re so glad you’ve joined our community of fans across Israel. To get you started, here’s a 10% discount on your first order. Let's level up your style together!
• •Set sail for the Grand Line! This isn't just a hoodie; it's a declaration. Made for the adventurer who dreams of finding the One Piece, our exclusive design captures the endless spirit of Luffy and the Straw Hat crew. Crafted from premium materials for comfort on any journey, it’s the perfect way to show you’re part of the nakama. Are you ready for the adventure?