Brand Tone

Expressive, Youthful, and Empowering

Brand Values

• •Self-Expression and Transformation
• •Creativity and Boldness
• •Quality and Safety
• •Community

Best Practices

• •Lead with "You": Center the customer in the narrative, focusing on their desires for expression and transformation.
• •Embrace Expressive Language: Use dynamic and evocative words that align with the brand's creative and youthful spirit.
• •Leverage User-Generated Content (UGC): Actively feature customer photos and videos to provide social proof and reinforce community.
• •Keep it Playful and Casual: Use emojis, ask engaging questions, and adopt a conversational tone to resonate with the audience.
• •Balance Creativity with Trust: Include trust signals like "FDA-approved" or "all-day comfort" to reassure customers about safety and quality.

Social Perception

Largely positive, highlighting visual impact, comfort, the unboxing experience, and perceived legitimacy, despite minor reported inconsistencies.

Copy Examples

• •Your eyes tell a story. What will yours say today? ✨ @user_handle is pure magic in our 'New York Grey' lenses. Tap to write your own chapter. #Multicolorlab #EyeTransformation #Storytelling
• •Beyond Color. It's Your New Vibe. Shop prescription-ready lenses and express every side of you.
• •Wait for the switch-up… 👀 From everyday to showstopper in a blink. Which color should I try next? Lenses: Profound Green #coloredcontacts #beautytok #cateye
• •🤫 Psst... Your new look is inside.
• •Don't just change your eye color—transform your entire look. Our 'Genshin Moon' lenses are designed for ultimate comfort and breathtaking impact. Soft, breathable, and FDA-approved, they feel as good as they look. Ready for your main character moment?