Brand Tone

Empowering, Authentic, Respectful, Artistic & Creative, Community-focused, Hopeful & Joyful, Conscious & Ethical

Brand Values

• •Respect
• •Cooperation & Solidarity
• •Learning & Elevation
• •Perseverance
• •Social Responsibility
• •Excellence
• •Humanity
• •Cultural Preservation & Evolution
• •Sustainability
• •Empowerment

Best Practices

• •Prioritize Storytelling: Always connect the products back to the artisans, their heritage, and the impact of Multicolores. Share individual stories when possible to humanize the brand and build emotional connections.
• •Use Empowering and Respectful Language: Frame the artists as skilled creators and entrepreneurs. Highlight their agency, talent, and the positive changes they are driving. Avoid language that could be perceived as pitying or patronizing.
• •Emphasize Authenticity and Cultural Significance: Clearly communicate the connection to Maya traditions, the meaning behind symbols or designs (where appropriate), and the handcrafted nature of the items.
• •Highlight Sustainability and Ethical Impact: Consistently mention the use of recycled materials and the positive social and economic outcomes for the artists and their communities. This reinforces the conscious consumerism aspect.
• •Maintain a Hopeful and Positive Voice: While acknowledging challenges, focus on the resilience, creativity, joy, and achievements of the artists and the organization. The overall tone should be uplifting and inspiring.

Social Perception

An authentic and impactful non-profit that genuinely supports Maya women artisans. A source of beautiful, high-quality, and unique handcrafted textiles that carry deep cultural meaning. An ethical organization that promotes fair trade principles, women's empowerment, and sustainable practices. A guardian of cultural heritage, helping to preserve and share Mayan traditions through art. Innovative in its use of recycled materials and its approach to art and community development. A transformative force in the lives of the artists and their communities, offering hope and tangible benefits.

Copy Examples

• •Headline: Stitch by Stitch, Story by Story: Empowering Maya Women Through Art. Body: Discover the vibrant soul of Guatemala in every thread. Multicolores artisans don't just create stunning hooked rugs and embroidery; they weave their heritage, dreams, and resilience into each unique piece. Made with recycled materials and boundless creativity, your purchase directly supports their journey towards economic independence and a brighter future. Own a masterpiece, empower an artist.
• •Headline: More Than a Rug. It's a Legacy Reimagined. Body: Inspired by ancient Maya traditions and brought to life with a contemporary vision, our artists transform recycled fabrics into breathtaking art. Each Multicolores creation is a testament to skill, perseverance, and the enduring spirit of Guatemalan culture. Bring home a piece of living history and join us in celebrating these remarkable women.
• •Headline: The Art of Change: Colorful Threads, Stronger Communities. Body: At Multicolores, we believe in the power of art to transform lives. Our programs provide Maya women artisans with the tools for creative expression, economic stability, and leadership. By choosing their handcrafted works, you become part of a circle of support that uplifts entire communities. Wear it, display it, gift it – and share the joy.
• •Headline: Consciously Crafted. Culturally Rich. Body: Experience the beauty of sustainability with Multicolores. Our artists meticulously handcraft each piece from recycled textiles, breathing new life into discarded materials while honoring their ancestral Mayan motifs. This is art that feels good, does good, and tells an unforgettable story.
• •Headline: Meet the Hands, Hear the Stories. Body: Behind every vibrant design is a Multicolores artist – a mother, a leader, a dreamer. We invite you to explore their world, where traditional skills meet innovative art forms, and where every creation helps to build a more equitable and colorful future. Learn their names, see their passion, and support their journey.