Brand Tone

Promotional and direct, straightforward and transactional, sales-driven with strong calls-to-action (e.g., "Order Now," "Limited Stock").

Brand Values

• •Authenticity
• •Accessibility
• •Variety

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of the brand voice (e.g., Authentic, Vibrant, Direct) and include a list of 'do's and don'ts'.
• •Balance Promotional and Engagement Content: Intersperse direct sales posts with content that builds brand affinity, such as heritage stories, designer spotlights, or user-generated content.
• •Standardize Customer Interaction Responses: Create polite and helpful templates for common inquiries that reflect the brand voice, avoiding overly transactional responses.
• •Maintain Consistency Across All Text: Ensure the brand voice is consistent across all platforms, from website to social media posts, reinforcing brand identity and values.
• •Use Storytelling to Highlight Values: Instead of merely stating values, tell stories that illustrate them, for example, by detailing the commitment to quality of partner brands.

Social Perception

Perceived as a functional, direct-to-purchase online retailer for Pakistani clothing, primarily transactional with limited broader community engagement, and sometimes seen as opaque regarding pricing due to reliance on direct messaging for sales.

Copy Examples

• •Drape yourself in elegance. Discover our new collection of original designer wear, featuring intricate embroidery and luxurious fabrics perfect for any celebration. Authentic designs, delivered from our door to yours, anywhere in the world. Shop the collection now. Link in bio. #MultanMall #PakistaniFashion #OriginalBrands
• •At Multan Mall, we connect you with the authentic designs you love. Every piece is a promise of quality and originality from Pakistan's most sought-after brands. Explore Our Brands.
• •As one of our valued customers, we know you appreciate true Pakistani craftsmanship. To thank you for your trust, enjoy an exclusive 15% off your next order. It’s our way of saying thank you for choosing authenticity. Use Code: MMVALUED15 at checkout.
• •Have a question about our latest collection? Our team is here to help you find the perfect outfit. We offer worldwide shipping so you can enjoy the best of Pakistani fashion, no matter where you are. Send us a DM! We're happy to assist.
• •Don't miss your chance to own elegance for less. Our Mid-Season Sale is on now, with up to 40% off on original branded suits and kurtas. Limited stock available! Shop Sale. First come, first served!