Brand Tone

Empathetic, Professional, and Educational

Brand Values

• •Quality and Authenticity
• •Customer Empowerment and Confidence
• •Education and Transparency
• •Exceptional Customer Service

Best Practices

• •Lead with Empathy: Always frame your messaging around the customer's feelings, needs, and goals. Acknowledge their challenges and position your products as the solution that will help them feel their best.
• •Prioritize Education: Continue to create content that informs and educates. This builds trust and positions the brand as a helpful expert, not just a seller.
• •Highlight Quality with Specifics: Instead of just saying "high-quality," use descriptive terms like "100% Premium Remy Human Hair," "Cuticle Aligned," and "Double Drawn" to substantiate your claims.
• •Showcase Real Stories: Feature customer testimonials and before-and-after photos prominently. Authentic stories are powerful and resonate more than generic marketing copy.
• •Maintain a Supportive and Professional Tone: Ensure all communications, from social media replies to product descriptions, are helpful, respectful, and professional. This reinforces the brand's commitment to excellent customer service.

Social Perception

The public perception of Mulberry Hair Extensions is overwhelmingly positive. Customers view the brand as a trustworthy and high-quality provider of hair extensions, with products that are natural-looking, comfortable, and well-made. The brand is also perceived as a caring and supportive resource, particularly for those with hair loss, and is seen as an expert in the field due to its educational efforts, further building trust.

Copy Examples

• •More Than Hair, It's Your Story. Rediscover the feeling of full, beautiful hair. Our 100% Remy human hair extensions are crafted to blend seamlessly, move naturally, and bring your unique style to life. Let us be a part of your journey to renewed confidence.
• •The Secret to Effortless Volume is Here. Dreaming of thicker, more voluminous hair? Our Halo extensions offer instant volume and a flawless finish with zero damage. So light and comfortable, you'll forget it's even there but you'll love the confidence it brings.
• •Expertly Crafted, Just for You. From texture to color, every set of Mulberry Hair Extensions is a testament to our commitment to quality. Our expert stylists are here to help you find your perfect match. Schedule your complimentary, personalized consultation today.
• •Your Questions, Answered. Choosing the right hair extensions can feel overwhelming. That's why we're dedicated to providing the answers and support you need. Explore our blog for expert tips or chat with a stylist to find the perfect solution for your hair goals.
• •Confidence in Every Strand. For every stage of womanhood, and for every reason you might want or need a little extra hair. Our toppers and extensions are designed to empower you, providing coverage and volume that looks and feels like you.