Brand Tone

Inspirational, Supportive, and Mindful

Brand Values

• •Sustainability and Natural Quality
• •Functionality and Innovation
• •Mind-Body Connection
• •Simplicity and Quality
• •Wellness over Appearance

Best Practices

• •Maintain Visual Consistency
• •Use Empowering, Not Aggressive, Language
• •Educate and Inform
• •Engage with the Community Mindfully
• •Highlight the Sensory Experience

Social Perception

Perceived as a high-quality, premium, niche, and specialized brand with a positive association with its cork product, serving as a trusted tool for practice.

Copy Examples

• •Find your center, unlock your power. The Mulayo Moon Blocks are crafted to activate your deepest core muscles, offering support where you need it and challenge where you seek it. Go beyond the surface and build strength from within. #MulayoMoon #CoreWork #MindfulMovement
• •Support your practice and the planet. Our Moon Blocks are made from 100% sustainable cork—a material as natural and resilient as your own body. Ground yourself in a practice that feels good, inside and out. #SustainableYoga #Cork #Mulayo
• •Master Your Balance. The unique curve of the Mulayo Moon Block provides an unstable surface to challenge your stability and a stable edge to support it. Whether you're a beginner finding your footing or an expert refining your practice, discover a new dimension of balance.
• •A Foundation of Strength: The Role of the Pelvic Floor. Often overlooked, a healthy pelvic floor is essential for core stability and overall well-being. The gentle contour of the Moon Blocks makes them an ideal tool for exercises that mindfully engage and support this crucial area. Learn more on our blog. #PelvicFloor #WomensWellness #Mulayo
• •Why settle for flat? The Mulayo Moon Block ’s patented curve unlocks dynamic new movements and deeper stretches that traditional blocks can ’t. Rock, stabilize, and transform your practice. #YogaInnovation #MoonBlock #MoveDifferently