Tono de Marca

Creative and Inspiring, Friendly and Approachable, Helpful and Practical, Modern and Tech-Savvy.

Valores de Marca

• •Creativity
• •Convenience
• •Efficiency
• •Simplicity

Mejores Prácticas

• •Maintain a User-Centric Voice: Always frame copy around the user's benefit. Instead of "Our printer has Bluetooth," use "Connect your phone wirelessly and print in seconds." Focus on what they can do with the product.
• •Embrace Visual Storytelling: Continue to let high-quality images and videos do the heavy lifting. Use copy to complement the visuals by adding context, asking questions, or providing a creative prompt. The aesthetic on Instagram is a key asset.
• •Encourage and Feature User-Generated Content (UGC): Actively running campaigns like the #MukratMade hashtag not only provides social proof but also reinforces the brand's community-focused and creative values. Authenticity resonates with the target audience.
• •Keep it Simple and Clear: Avoid overly technical jargon. The beauty of the product is its simplicity, and the language should reflect that. Use clear, concise sentences and friendly, accessible language across all platforms, from the website FAQ to social media replies.
• •Be Consistent Across All Channels: The friendly, creative, and helpful tone established on Instagram and the website should carry through to all customer interactions, including email support, transactional emails (order confirmations), and any future marketing materials. This builds a cohesive and trustworthy brand identity.

Percepción Social

Generally positive among users who appreciate its convenience and novelty for creative and organizational tasks, particularly due to its inkless technology. Some potential customers may be neutral or skeptical about print quality for detailed photos, viewing it more as a novelty. Trust is established through professional design, but a lack of widespread, specific MUKRAT brand reviews can lead to hesitation.

Ejemplos de Copy

• •Tired of messy notes and endless highlighting? 📚✨ The MUKRAT printer is your new study buddy! Instantly print diagrams, formulas, and key terms right from your phone. No ink, no fuss, just smarter studying. Tap to get organized! #Studygram #StudentLife #OrganizationHacks
• •Your Pocket-Sized Creative Companion. Print, Stick, and Organize in Seconds.
• •No Ink? No Problem. See What You Can Create.
• •From cherished memories to the most important notes, the MUKRAT printer brings your digital world to life. Using advanced thermal technology, it creates crisp, clear black-and-white prints on sticker paper in an instant. Lightweight, wireless, and always ready to go—your creativity is the only limit.
• •Ready to make your mark? 🎨 Show us what you create with #MukratMade for a chance to be featured on our page!