Brand Tone

Inclusive, Empowering, Creative, Friendly, and Purpose-Driven.

Brand Values

• •Representation & Inclusivity: Core to their mission, specifically for LGBTQ+, BIPoC, and AAPI individuals. They aim to create products where these communities see themselves represented.
• •Creative Expression: Believing that 'creative expression is our most powerful ability as humans and that art has the power bring positive change in the world.'
• •Authenticity: Encouraging people to be 'unapologetically yourself.'
• •Community: 'Community Driven. We're passionate about building representation for the marginalized.' This is also shown through collaborations and celebrating community members (e.g., Minhi Wang).
• •Quality & Originality: Focusing on 'quality, originality and meaningful messages' in their products.
• •Social Change: Using the brand as a vehicle to 'help drive social change.'
• •Sustainability/Reusability (emerging): Mentioned in their FAQ regarding reusable packaging and business cards.

Best Practices

• •Embrace Inclusive Language: Always use language that is welcoming and affirming to all, particularly the LGBTQ+, BIPoC, and AAPI communities MUKA champions. Avoid jargon or exclusionary terms. Actively use words like 'inclusive,' 'community,' 'representation,' 'celebrate,' and 'empower.'
• •Lead with Positivity and Empowerment: Frame messages to inspire confidence and joy. Focus on the positive impact of self-expression and community. Use uplifting and encouraging words.
• •Maintain a Friendly & Approachable Voice: Write as if speaking to a friend. Use conversational language, contractions (like 'we're' or 'you'll'), and occasional playful or enthusiastic interjections where appropriate. The 'Hello!' greeting is a good example.
• •Clearly Communicate Your Values: Weave MUKA’s core values of representation, creativity, authenticity, and community into the copy naturally. Let the passion for social change shine through without being preachy.
• •Show, Don't Just Tell, Your Creativity: Use vivid descriptions for products. Share stories behind designs or the artists. Incorporate calls to action that encourage creative engagement from the audience. Highlight the 'artistic fashion' and 'meaningful messages.'

Social Perception

Positive & Supportive: Customers appreciate the unique designs, quality, and the brand's mission. Reviews highlight helpful and responsive customer service. Advocate for Representation: The brand is perceived as a champion for underrepresented communities, particularly LGBTQ+, BIPoC, and AAPI individuals. Artistic & Creative: Seen as a source of unique, artistic items that allow for personal expression. Community-Focused: Their collaborations and direct engagement with their audience on social media likely foster a sense of belonging.

Copy Examples

• •Product (Enamel Pin): Wear your story, spark a conversation. Our 'Proudly Me' enamel pin is more than an accessory—it's a little piece of art that celebrates every shade of you. Crafted with love by your MUKA family. #ExpressYourself #LGBTQPride #MUKA
• •Social Media (Instagram Post): Hey MUKA fam! ✨ We believe that art is a fist bump for the soul. That’s why we pour our hearts into designs that celebrate YOU, in all your amazing uniqueness. What piece from our collection makes you feel seen? Share below! 👇 #MUKA #CreativeCommunity #InclusivityMatters #BIPOC #AAPI
• •Website (About Us Snippet): At MUKA, we're more than just a brand; we're a vibrant movement of artists and friends dedicated to making sure everyone sees their beautiful self reflected in the world. We design with joy, create with purpose, and always champion the voices that deserve to be heard. Welcome to our creative, inclusive space!
• •Email Marketing (Newsletter Intro): Hello, creative soul! 👋 This week at MUKA, we're celebrating the power of authentic expression. Dive into new arrivals designed to make you feel bold, joyful, and unapologetically you. Plus, a little behind-the-scenes peek at how your favorite pieces come to life!
• •Promotional (Holiday Campaign): Give the gift of art that speaks volumes. This season, choose MUKA for unique, meaningful presents that empower and uplift. Every purchase supports our mission of fostering a more inclusive and creatively vibrant world. Shine on! #MUKAGifts #MeaningfulGiving #SupportArtists