Brand Tone

Elegant & Natural, Inspirational & Aspirational, Helpful & Informative, Direct & Sales-Oriented (Subtly)

Brand Values

• •Aesthetic Beauty & Style
• •Quality & Longevity
• •Natural Elements
• •Customer Satisfaction
• •Uniqueness & Craftsmanship

Best Practices

• •Develop a Tone of Voice Guide: Document the brand's specific tone (e.g., elegant, natural, inspirational, warm, sophisticated), including approved vocabulary, phrases to avoid, and examples. Share this with anyone creating content.
• •Focus on "Elegant Simplicity": Use clear, concise language that evokes beauty without being overly ornate or complicated. Let the natural appeal of the products shine through.
• •Emphasize Longevity and Sustainability (Implicitly): Highlight the "lasting beauty" and "timeless" aspects of dried flowers, appealing to a desire for sustainable and enduring décor.
• •Use Sensory and Evocative Language: Incorporate words that appeal to the senses – "soft textures," "subtle hues," "natural charm," "whispering beauty" – to create a more immersive and aspirational experience.
• •Maintain Visual-Verbal Consistency: Ensure the copy always aligns with the brand's visual aesthetic (natural, bohemian, elegant). The words should feel like they belong with the images presented on the website and social media.

Social Perception

Positive (among those who have reviewed), Stylish & On-Trend, Specialized Niche Provider, Professional (B2B)

Copy Examples

• •Headline: Bring Enduring Elegance Home. Body: Discover the timeless allure of Můj Pampas. Our curated dried floral arrangements add a touch of natural sophistication to any space, effortlessly. Lasting beauty, year after year. CTA: Explore Our Collections
• •Headline: Your Space, Reimagined. Naturally. Body: Imagine your home, filled with the soft textures and subtle hues of the finest pampas and dried blooms. Můj Pampas offers unique pieces to tell your story. CTA: Find Your Signature Style
• •Headline: The Art of Lasting Floral Design. Body: More than just flowers, our arrangements are a celebration of nature's artistry, preserved. Perfect for gifting, perfect for you. Experience the Můj Pampas difference. CTA: Shop Dried Bouquets
• •Headline: Bohemian Heart, Elegant Soul. Body: Infuse your interiors with the free-spirited charm of dried pampas grass and the refined grace of our handcrafted bouquets. Create your sanctuary with Můj Pampas. CTA: Discover Boho-Chic Décor
• •Headline: Weddings & Events, Whispering Nature's Beauty. Body: Let Můj Pampas transform your special day with breathtaking dried floral designs. From intimate gatherings to grand celebrations, we create unforgettable natural elegance. CTA: Plan Your Dream Décor