Brand Tone

Feminine & Elegant, Artisanal & Authentic, Positive & Confident, Approachable & Service-Oriented

Brand Values

• •Craftsmanship
• •Quality
• •Colombian Heritage/Identity
• •Beauty & Style
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key elements of the brand voice (e.g., keywords like "handmade," "Colombian," "elegant," "quality," "shine") and the "do's and don'ts" for communication.
• •Emphasize Storytelling: Share the stories behind the artisans or the inspiration for collections to reinforce the "handmade" and "Colombian heritage" values.
• •Use Consistent Language for Quality: Always use confident and clear terms when describing product quality and durability, such as "non-tarnishing," "24k gold plated," "handcrafted precision."
• •Maintain Visual and Textual Harmony: Ensure that the elegant and artisanal tone of the copy is reflected in the quality of product photography and overall website/social media aesthetics.
• •Engage Authentically: When interacting with customers on social media or in response to reviews, maintain the approachable, positive, and service-oriented tone identified. Use language that reflects genuine appreciation for their support.

Social Perception

Positive Customer Feedback, Associated with Handmade Quality, Trusted for Online Purchases

Copy Examples

• •Headline for a new collection: "Unveil Your Radiance: Discover the 'Aurora' Collection, handcrafted in Colombia to illuminate your unique style."
• •Instagram caption for a product: "Each detail, a whisper of Colombian artistry. Our 'Mariposa Calada' ring, bathed in 24k gold, is more than an accessory—it's a statement. ✨ Won't tarnish, guaranteed to shine. #HechoAManoConAmor #JoyeriaColombiana #EleganciaDuradera"
• •Email subject line for a promotion: "A Touch of Colombian Magic ✨ Handmade treasures await you."
• •Product description snippet: "Crafted with passion by Colombian artisans, this piece is designed not just to adorn, but to empower. Experience the lasting beauty of 24k gold plating on bronze, ensuring your treasure remains as vibrant as your spirit."
• •About Us section excerpt: "At Mujer Bamburosa, we believe in the power of a woman's unique glow. That's why every piece of our jewelry is a celebration of Colombian heritage and meticulous craftsmanship, designed to bring lasting elegance to your everyday moments."