Brand Tone

authentic, inspiring, and supportive

Brand Values

• •Simplicity & Quality
• •Effectiveness & Performance
• •Health & Wellness
• •Sustainability & Environmental Responsibility
• •Community & Authenticity

Best Practices

• •Speak the Athlete's Language
• •Emphasize "Real" and "Simple"
• •Be Inspiring, Not Just Informative
• •Maintain Authenticity
• •Incorporate Values Subtly

Social Perception

Customers see it as a reliable source of clean energy that is gentle on the stomach, a crucial factor for endurance athletes. The brand is associated with high-quality, natural, and organic ingredients, distinguishing it from more processed alternatives.

Copy Examples

• •Fuel your dawn patrol with the pure power of the earth. MUIR Energy: Just 4-6 real food ingredients, zero artificial anything. So your biggest challenge is the trail ahead, not what’s in your fuel. #RealEnergy #MuirMoments #EnduranceFuel
• •Going the distance means fueling wisely. MUIR Energy delivers clean, sustained power with organic, vegan ingredients that are kind to your gut and the planet. Taste the difference real food makes on your next adventure. Explore our Fast & Slow burning gels. [Link to website] #CleanFuel #UltraRunning #PoweredByMuir
• •Simple Ingredients. Powerful Performance. MUIR Energy gels are crafted with just 4-6 organic whole foods to fuel your adventures naturally. No upset stomachs, no sugar crashes—just pure, sustained energy. Discover your fuel. #NextGenerationNutrition #BornOnTheTrail
• •Hey [Athlete's Name], that next big climb is calling. Equip yourself with MUIR Energy—the real food fuel designed for sustained effort and easy digestion. Our Cashew Lemon slow-burning gel offers steady energy, so you can focus on the peak. What adventure are you fueling next? #MuirEnergy #AdventureFuel
• •Meet your new trail companion: [New Flavor Name]. Packed with the simple, organic goodness you expect from MUIR, this [fast/slow]-burning gel offers a [describe taste profile – e.g., refreshing burst of citrus / rich, earthy notes] to keep you moving strong. Just real food, real energy. Because your body deserves the best. #RealFoodRealEnergy #MuirFuel