Brand Tone

Spiritual & Mystical, Elegant & Sophisticated, Meaningful & Story-Driven, Artisanal & Authentic

Brand Values

• •Meaning & Symbolism
• •Craftsmanship & Quality
• •Cultural Heritage & Tradition
• •Individuality & Self-Expression
• •Intention & Purpose

Best Practices

• •Highlight Craftsmanship & Authenticity: Consistently mention 'handmade,' 'original,' 'crafted with intention,' and 'exquisite craftsmanship' to reinforce the quality and uniqueness of the products.
• •Focus on 'Meaning' and 'Purpose': Connect each piece or collection to a deeper significance, benefit, or story, aligning with the tagline 'Fine Jewelry With Meaning.'
• •Incorporate Spiritual & Mystical Language: Use terms related to spirituality, healing, and ancient traditions where appropriate to enhance the brand's unique appeal.
• •Tell a Story: Emphasize the unique narrative behind each piece, whether it's related to cultural heritage, symbolism, or the gemstone's properties.
• •Evoke Emotion: Appeal to customers' desires for self-expression, protection, and personal growth through meaningful adornment.

Social Perception

Oribloom Gems is perceived as a provider of meaningful and spiritual jewelry that combines ancient traditions with modern elegance. Customers see the brand as authentic, high-quality, and focused on individual expression through symbolic pieces.

Copy Examples

• •Aged Sandalwood Zodiac Mala - Ancient Buddhist Prayer Beads for Spiritual Grounding & Meditation Focus.
• •Fine Jewelry With Meaning.
• •Adorn Yourself with Stories Untold.
• •Every design tells a story that is uniquely yours.
• •Where Ancient Elegance Meets Modern Adornment.