Brand Tone

Humorous, Relatable, and Slightly Snarky

Brand Values

• •Humor
• •Connection
• •Quality

Best Practices

• •Embrace Wit and Sarcasm: Consistently use humor, wit, and a touch of sarcasm in all copy, from product descriptions to social media updates. This is the cornerstone of the Mugsby brand identity.
• •Tell a Story: Continue to share the personal story behind the brand. This creates a human connection and makes the company more relatable.
• •Engage with Humor: When interacting with customers on social media, maintain the brand's humorous tone. Respond to comments and questions in a way that is both helpful and entertaining.
• •Keep it Casual: Avoid overly formal or corporate language. Use a conversational style that makes customers feel like they are talking to a friend.
• •Focus on the Feeling: Highlight the emotional response to the products the laughter and smiles they bring. Testimonials are a great way to reinforce this.

Social Perception

Positive and Appreciative

Copy Examples

• •Our mugs work harder than your Monday morning coffee. This new design is here to help you survive your next meeting that could have been an email. You're welcome.
• •Tired of boring gifts? So are we. Mugsby has the snarky, funny, and slightly inappropriate gifts you've been searching for. Your friends and family will thank you (or at least laugh).
• •Warning: Wearing this shirt may cause spontaneous dad jokes and an uncontrollable urge to tell everyone you're 'just resting your eyes.' It's not just a shirt; it's a father figure. Embrace the power.
• •Your future favorite mug is in here.
• •Life's too short for boring mugs. We've got the good stuff.