Brand Tone

Accessible and Aspirational, Modern and Trendy, Direct and Promotional, Helpful (in intent)

Brand Values

• •Design and Style
• •Accessibility/Affordability
• •Customer Focus (stated)
• •Quality (stated)
• •Versatility

Best Practices

• •Define and Document Your Tone: Clearly articulate the desired brand voice (e.g., "Accessible, Stylish, Helpful, Modern"). Create a simple style guide with do's and don'ts and share it across all teams involved in content creation.
• •Focus on "Solutions" and "Aspirations," Not Just Products: Instead of just listing features, highlight how the furniture solves a customer's problem (e.g., "need more storage," "want a more inviting living room") or helps them achieve an aspiration (e.g., "a stylish home they're proud of").
• •Use Clear, Concise, and Relatable Language: Avoid overly technical jargon. Write as if you're talking to a friend who is looking for advice on furnishing their home. Keep sentences and paragraphs relatively short for easy online reading.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy aligns with the visuals used in advertisements, social media posts, and on the website. If the images are modern and bright, the copy should reflect that energy.
• •Listen and Adapt Based on Customer Feedback: Pay attention to how customers talk about the brand in reviews and on social media. While maintaining core values, subtly adapt language to resonate better and address any recurring concerns directly or indirectly in communications (e.g., if shipping is a concern, proactively communicate steps being taken to improve it).

Social Perception

Many customers appreciate the design and perceived value for money of the furniture. They are seen as a source for modern and stylish home furnishings. Concerns exist regarding Product Quality Control/Durability, Shipping and Handling, and Customer Service.

Copy Examples

• •Headline: Transform Your Living Room: Style That Speaks You, Prices That Suit You. Body: Dreaming of a chic, modern living space but worried about the cost? At Altavisión Muebles, we bring you beautifully designed sofas, TV stands, and coffee tables that blend quality with affordability. Discover your perfect look today! #AltavisionHome #StylishLiving #AffordableFurniture
• •Headline: Finally! The Dining Set That Fits Your Family and Your Budget. Body: From cozy dinners to festive gatherings, create lasting memories around a stunning Altavisión dining set. We offer a variety of styles and sizes, all designed to bring people together without breaking the bank. Explore our collection and find your centerpiece. #AltavisionDining #FamilyMeals #QualityForLess
• •Headline: Work From Home in Style & Comfort. Body: Upgrade your home office with Altavisión’s ergonomic chairs and sleek desks. Boost productivity and create a workspace you love with furniture that’s both functional and fashionable. Shop now and make every workday inspiring. #HomeOffice #WorkInStyle #AltavisionMuebles
• •Headline: Problem Solved: Beautiful Furniture Delivered (Carefully!) To Your Door. Body: We know you want your new furniture to arrive perfectly. At Altavisión Muebles, we’re committed to bringing you stylish designs and are continually working to improve our delivery experience. Find trend-setting pieces for every room! #AltavisionQuality #HomeSolutions #FurnitureLove
• •Headline: Sweet Dreams Start Here: Discover Our Bedroom Collections. Body: Create your perfect sanctuary with Altavisión Muebles. From comfortable beds to spacious closets and elegant nightstands, find everything you need for a restful and stylish bedroom. Quality designs at prices you’ll love. #BedroomGoals #AltavisionSleep #ModernComfort