Brand Tone

aspirational, supportive, and convenient

Brand Values

• •Local Empowerment
• •Quality and Craftsmanship
• •Convenience
• •Variety

Best Practices

• •Always connect the products back to the core values. Start with "handcrafted," "locally made," or "designed in Guatemala" to consistently reinforce the brand's main differentiator.
• •Employ words like "your home," "your space," "family," and "comfort." The goal is to make the brand feel like a helpful partner in creating a home, not just a store selling products.
• •Balance the messaging. In the same piece of copy, you can mention the ease of the online platform ("just a click away") and the quality of the artisan-made products ("made with passion").
• •Instead of just listing features, briefly mention the material (e.g., "solid conacaste wood") or the origin ("woven by artisans in...") to give products a soul and justify their value.
• •Keep CTAs simple and direct. Use phrases like "Shop the Collection," "Discover the Story," "Support Local Artisans," and "Find Your Perfect Piece" to guide the user clearly while reinforcing the brand's values.

Social Perception

MuebleMundo is likely perceived as a modern, trustworthy, and socially conscious online retailer within Guatemala. Customers see it as a place to find unique, locally-made furniture, supporting the local economy through its "Made in Guatemala" emphasis, and innovative due to its 100% online model.

Copy Examples

• •Where conversations begin. ✨ Our Tolimán coffee table, handcrafted from palo blanco by Guatemalan artisans, isn't just furniture—it's the future centerpiece of your home. Support local talent and create your perfect space. Tap to explore.
• •Tired of searching store after store? Your dream home is just a click away. At MuebleMundo, we bring together Guatemala's best artisans in one place. Quality, style, and convenience, delivered to your door. Shop now and support local!
• •From Our Artisans' Hands to Your Home. Discover furniture with a story. 100% Guatemalan-made. 100% Online.
• •Hello [Customer Name], give your home the update it deserves. This week only, enjoy free city delivery on all our handcrafted decor collections. From handwoven baskets to unique accent chairs, find the perfect piece that tells a story. Shop the collection.
• •Which style is calling your name for a cozy movie night? The minimalist 'Tacaná' or the classic 'Fuego'? Vote now! Either way, you're choosing comfort and supporting Guatemalan craftsmanship.