Brand Tone

Inspirational, Compassionate, Authentic, Hopeful, Friendly and Relatable

Brand Values

• •Love and Compassion
• •Social Impact & Generosity
• •Handmade & Ethical Sourcing
• •Community Empowerment
• •Creativity and Artistry
• •Resourcefulness
• •Hope and Encouragement

Best Practices

• •Always tie the product back to the mission. Whether it's clean water or empowering artisans, ensure the "why" is evident.
• •Focus on words like "hope," "love," "inspire," "encourage," "community," and "impact."
• •Share narratives about the artisans, the communities benefiting from clean water, and the inspiration behind designs.
• •Even when discussing challenges (like water scarcity), frame it with the positive action MudLove is taking.
• •Ensure the language used resonates with a broad audience and reflects the brand's value of loving all without exception.

Social Perception

MudLove is generally perceived as a purpose-driven company that combines aesthetically pleasing, handmade products with a strong social mission. The brand is seen as one that "looks good and does good."

Copy Examples

• •Headline: More Than a Mug. It's a Week of Clean Water. Body: Start your day with a reminder of the good you're doing. Every sip from your handmade MudLove mug helps bring clean water to a community in need. Crafted with love, given with purpose.
• •Social Media Post: Wear your hope. ✨ Our [Product Name] bracelet is a little reminder that even small actions can create big waves of change. Handmade by artisans, every purchase helps provide safe, clean water. Who will you inspire today? #MudLove #HopeInEveryPiece #WaterForGood
• •Product Description (for an "Inspire" bracelet): Let this handcrafted "Inspire" bracelet be your daily nudge to chase your dreams and uplift others. Made with love by our artisan partners, each band ties you to a global community and contributes one week of clean water to someone in need. A small piece with a powerful purpose.
• •Email Subject: A Gift That Flows With Love Body: Looking for a meaningful gift? A MudLove piece is more than just beautiful pottery; it’s a story of hope, a commitment to ethical crafting, and a tangible way to provide life-sustaining water. Give a gift that truly gives back.
• •About Us Snippet: We started with mud and a mission: to spread love and make a difference, one handcrafted piece at a time. Today, that mission flows stronger than ever, connecting our artisans, our customers, and communities in need of clean water. Join us in making an impact.