Brand Tone

Inspirational & Hopeful, Authentic & Handmade, Purpose-Driven & Compassionate, Community-Oriented, Down-to-Earth & Relatable

Brand Values

• •Love in Action/Putting Love into Action
• •Making a Difference/Social Impact
• •Handmade & Artistry
• •Hope & Encouragement
• •Community
• •Ethical Sourcing & Practices
• •Resourcefulness & Lean Manufacturing
• •Inclusivity

Best Practices

• •Always connect the product back to the social impact and the values of love, hope, and community.
• •Employ words that evoke positive emotions and reflect the handcrafted, genuine nature of the brand. Share real stories of impact and artisan craftsmanship.
• •Frame the message around the positive change being made and the hope being provided.
• •Consistently highlight that products are not mass-produced but are crafted with care by individuals, which adds to their unique value and supports ethical practices.
• •Encourage user-generated content (like #mymudlove), share customer stories, and speak directly to the audience as partners in a shared mission of spreading love and making a difference.

Social Perception

Customers perceive MudLOVE as a brand that allows them to make a positive impact with their purchases. The products are seen as meaningful gifts and personal reminders. The brand is associated with authenticity due to its handmade nature and transparent mission. There's a strong appreciation for the story behind the brand and its commitment to giving back. The quality of the products is generally well-regarded. They are seen as a purpose-driven company making an inspiring splash on social media, blending humor and hope.

Copy Examples

• •Headline: Wear a Story. Share the Love. Make a Difference. Body: Each MudLOVE bracelet is handcrafted with purpose, bringing a message of hope to you and a week of clean water to someone in need. Find your word, inspire your world. Call to Action: Shop a Cause. Spark Change.
• •Headline: More Than Just a Bracelet. It's a Movement. Body: From a small garage to a global impact. Our clay pieces are made by artisans, carrying stories of hope and providing dignified work. Join us in spreading love, one handcrafted piece at a time. Call to Action: Discover the Collection.
• •Headline: Gift Meaningfully. Give Twice. Body: Looking for a gift that truly resonates? A MudLOVE piece is a reminder of strength, courage, or love, and it empowers communities with every purchase. Give a gift that keeps on giving. Call to Action: Find the Perfect Impactful Gift.
• •Headline: Handcrafted Hope. Delivered Daily. Body: Start your day with inspiration. Our pieces aren't just accessories; they're daily reminders of your inner strength and the positive change you can be. Plus, you're helping change lives. Call to Action: Choose Your Word. Change a Life.
• •Headline (Bulk/Custom Focus): Amplify Your Message. Magnify Your Impact. Body: Custom MudLOVE bracelets: the perfect way to share your story, unite your team, or commemorate an event. Handcrafted with care, each piece supports clean water and artisan employment. Make your next event more meaningful. Call to Action: Get a Bulk Quote & Spread the Love.