Brand Tone

Aspirational and expert, positioning itself as a knowledgeable authority with over a decade of expertise in fragrance, while also being direct and commercial.

Brand Values

• •Quality and Expertise
• •Customer Satisfaction
• •Sensory Experience
• •Value for Money

Best Practices

• •Always frame the narrative around the brand's decade of experience and its deep knowledge of European fragrances. Use phrases like "expertly crafted," "our perfumers' selection," and "backed by experience."
• •Instead of just saying a product "smells good," use descriptive words that appeal to a sense of luxury and emotion. Words like "embrace," "symphony," "captivating," "elegant," and "serene" will reinforce the aspirational tone.
• •Ensure all visuals—from product shots to social media graphics—are high-quality, uncluttered, and sophisticated. This visual consistency is crucial to support the premium messaging.
• •While the tone is aspirational, do not alienate price-conscious buyers. Subtly reinforce the "reasonable price" or "value" aspect in the call-to-action or secondary messaging, positioning the brand as an accessible luxury.
• •To build social perception, the brand must establish a presence on Instagram and potentially TikTok. The content should be less overtly commercial than on Facebook, focusing on the lifestyle and ambiance the fragrances create, using high-quality video and imagery to tell a sensory story. This will help build a community and generate the independent buzz it currently lacks.

Social Perception

The social perception of Mudhish Air Fresheners is primarily shaped by the company itself due to limited external online presence. Customer interactions on Facebook show baseline positive engagement, but reach is limited. Among the general public, visibility is very low, with perception being neutral-to-nonexistent outside of its immediate customer base.

Copy Examples

• •Transform your daily drive into a European getaway. Our Amber Drop-By-Drop air freshener, crafted with scents from the finest European florals, offers a warm, sophisticated aroma that lasts. Experience the Mudhish difference.
• •Over a decade of fragrance expertise, bottled for your home. Discover our collection of potent, long-lasting air fresheners and cultivate your perfect ambiance.
• •Don't just mask odors, elevate your space. At Mudhish, we harness the essence of renowned European fragrances to bring you an unmatched sensory experience. For a limited time, enjoy 15% off our Premium Collection.
• •Captivate your senses with Aromil. This exquisite fragrance blends delicate floral notes, meticulously sourced from Europe, to create a harmonious and inviting atmosphere in any room. A single drop is all it takes to redefine your environment.
• •Tired of scents that fade in a day? Our customers value quality and longevity. Mudhish Air Fresheners are designed to be natural, strong, and enduring. Click to find the signature scent for your car and home today.